m&K Issue 6-7/2020

Marketing

Unequal brothers One an advertiser, the other a wealth manager: an interview with Livio and Timo Dainese. Never again without a podcast Audio and voice are the stars of the latest decade. Together into the future ABB CMO Nicolas Ziegler on technology and society hand in hand. Something for the ears The "headphone generation" has an affinity for direct sound. How brands are taking advantage of this.

Communication

The tricks of the futurists Don't bother with the crystal ball: futurologists reveal what will be important. Brave new screen time Digital signage is becoming more and more part of customers' everyday lives. Where will it lead?

Digital

Banquet for Marketeers AI tools help turn customer data into a feast for marketeers. When the chatbot leads the way More and more, we are communicating with robots. How does that benefit businesses? "From surfer to customer" What website operators can do to optimize conversion rates.

Media

"Corona changes everything" Ex-GQ Editor-in-Chief Tom Junkersdorf on the pandemic and luxury brands.

Packing

The green garment Packaging must become "greener" - and still look good. A balancing act. Association contributions News from the control centers of the associations.

Rubrics

Portrait In our series "Women in leadership positions " Simone Schulz, Head of Brand & Content Marketing at Goldbach, gives us an insight into life between kids and career Column Roger Hämmerli from Andy Was Right on the subject of "There's life in the old dog yet". Meetingpoints Where Switzerland meets. Sources of supply The best suppliers for your business. Imprint