Receive the German-language trade magazine "m&k" in m&K issue 6-7/2020 as a PDF download with the following table of contents:
Marketing
Unequal brothers
One an advertiser, the other a wealth manager: an interview with Livio and Timo Dainese. Never again without a podcast
Audio and voice are the stars of the latest decade. Together into the future
ABB CMO Nicolas Ziegler on technology and society hand in hand. Something for the ears
The "headphone generation" has an affinity for direct sound. How brands are taking advantage of this.
Communication
The tricks of the futurists
Don't bother with the crystal ball: futurologists reveal what will be important. Brave new screen time
Digital signage is becoming more and more part of customers' everyday lives.
Where will it lead?
Digital
Banquet for Marketeers
AI tools help turn customer data into a feast for marketeers. When the chatbot leads the way
More and more, we are communicating with robots.
How does that benefit businesses? "From surfer to customer"
What website operators can do to optimize conversion rates.
Media
"Corona changes everything"
Ex-GQ Editor-in-Chief Tom Junkersdorf on the pandemic and luxury brands.
Packing
The green garment
Packaging must become "greener" - and still look good. A balancing act. Association contributions
News from the control centers of the associations.
Rubrics
Portrait
In our series "Women in leadership positions " Simone Schulz,
Head of Brand & Content Marketing at Goldbach,
gives us an insight into life between kids and career Column
Roger Hämmerli from Andy Was Right on the subject of "There's life in the old dog yet". Meetingpoints
Where Switzerland meets. Sources of supply
The best suppliers for your business. Imprint