Receive the German-language trade magazine "m&k" in the m&K issue 6-7/2019 as a PDF download with the following table of contents:
MARKETING
EXISTING CUSTOMER MARKETING
Customer care, the magic word in marketing.
A return to old principles.
DIALOG MARKETING
Outstanding campaigns are honored at the SDV. MK has highlighted two of them.
MARKETING TALKS
The second Marketing Talks at Kosmos are history. MK has a recap for those who couldn't be there.
DIGITAL
NATIVE ADVERTISING
Experts reveal how advertisers can use it to make the biggest impact.
DIGITAL MARKETING
Robots, chatbots and self-learning algorithms are redefining business.
ONLINE ADVERTISING
How can SMBs reach new customers on a manageable budget? MK asked.
COMMUNICATION
THE ART OF STORYTELLING
MK met RTL presenter Wolfram Kons for an interview. The TV man revealed a few things.
CREATIVE ADVERTISING MEDIA
Do high-quality print products have a higher advertising impact compared to low-cost products?
DUAL LEADERSHIP AT THE SDV
Organizationally, the SDV Board is taking a new approach with the co-chairmanship.
MEDIA
FREE NEWSPAPERS
Stable in the reader market, relatively stable in the advertising market: regional and local free newspapers.
Because: They are geared to the needs of readers.
MEDIA RESEARCH
Cleverly translated into practice, because: Only those who know their target groups precisely can place their messages in a targeted manner and elicit a response.
CAREER
UNIVERSITIES OF APPLIED SCIENCES
They've only been around for 20 years. But they are a boon for marketing and communications.
because universities of applied sciences have proven that they can give hopeful professionals the finishing touches for stellar careers with practice-oriented and forward-looking continuing education courses.
ASSOCIATION CONTRIBUTIONS
Swiss Marketing
Swiss Association of Advertisers
Swiss Franchise Association
Swiss Dialog Marketing Association
