m&k issue 6-7/2018

MARKETING

SUSTAINABILITY MARKETING Scarce resources and plastic waste: retailers are focusing on sustainability. DIALOG MARKETING Experts provide insights into the transformation of an industry. SUISSE EMEX CONGRESS With "Futurize M", Suisse Emex launches a highlight for marketers, advertisers and communication specialists.

COMMUNICATION

STATE OF THE ART The UBS star manager won gold at the SDV Awards. PRESENT ON MANY CHANNELS "Multichannel" campaigns perfect the linking of classic and online media. MK shows four examples. THE SDV AWARD NIGHT A lively party, lots of familiar faces and great presenters.

ASSOCIATION CONTRIBUTIONS

SWISS MARKETING Diploma ceremony for marketing professionals at the KKL Luzern: 556 talents received brevets. SWISS ADVERTISING ASSOCIATION The SWA and LSA launched a new Media Price/Performance Index (MPLI) last year to better track developments in the numerous offerings. SWISS FRANCHISE ASSOCIATION Franchising trends: succeeding in disruptive times. SWISS DIALOG MARKETING ASSOCIATION The Swiss Dialog Marketing Association celebrated the best campaigns of the year. PROMOSWISS All about the best promotional products in Switzerland and the Newsweek premiere.

DIGITAL

ONLINE ADVERTISING Change is in the air. Pop-ups are out, adblockers are in. Is a rethink necessary? MK spoke with industry experts about the transformation of online advertising. EMBEDDED VIDEO To reach potential customers in online advertising, content advertising in the form of moving images is one option. Users want added value, otherwise they click away.

MEDIA

COMMUTER NEWSPAPERS They are also active in the digital sphere in terms of offers for advertisers. RETAILER MAGAZINES With Coopzeitung and Migrosmagazin, readers are in a consumer mood. That's good for ... FREE NEWSPAPERS Which are lucrative for advertisers and what does the WEMF rating say?

HEADLINES

Opinion Meetingpoints Source of supply index Scene Portrait René Eugster, Captain and Head of Creation, Agency at the Airport