Receive the German-language trade magazine "m&k" in m&k issue 6-7/2017 as a PDF download with the following table of contents:
MARKETING
INFLUENCER MARKETING
The Influencer: The New Right Hand of Online Marketing Why companies should rely on influencer marketing and what this method can achieve.
MK-STARS
The winners of the MK-Stars- Voting are determined Which work won the race and where do the winners stand today? A series of articles.
ASSOCIATION CONTRIBUTIONS
Swiss Marketing
Swiss Advertising Client Association
Swiss Franchise Association
DIGITAL
VIDEO ADVERTISEMENT
The more suitable the environment, the greater the effect Video advertising captivates, arouses emotions and thus achieves a high impact.
XXL ADVERTISING FORMATS
Size alone is not enough Large forms of advertising are used in the display sector when a lot of attention needs to be attracted quickly.
SOCIAL MEDIA
What it takes for successful Facebook advertising Facebook is a sought-after platform for advertisers due to its wide reach and precise target group selection.
ONLINE MARKETING
"Almost all companies have problems with master data" Interview with Valentin Wepfer, Deputy Business Manager at GS1.
COMMUNICATION
STATE OF THE ART
"Shit has never been worth more" The Goldau Zoo and Helly Hansen attracted attention with a pooping bear.
SDV AWARD
The winners 2017
DIALOG MARKETING
"The digitization trend in customer dialog is irreversible". Many providers are not yet ready to implement dialog marketing in the digital world.
DIALOG MARKETING
An interesting feel makes mailings more attractive The expansion of electronic communication options has taken its toll on printed mailings in particular in recent years.
MEDIA
RADIO
"DAB+ offers many advantages for advertisers". Interview with Creative Director Andreas Szentkuti and Project Manager Ursula Keller about the radio move to DAB+.
ADVICE MEDIA
Print media as an advisor with high credibility They provide tips, advice or inspiration. An overview of advice media.
SPECIAL FORMS OF ADVERTISING
Special forms of advertising in print media - attracting attention at any price? Advertisers and journalists are pushing the boundaries to attract attention in print - as was the case with 20 Minuten for the new Samsung Galaxy S8.
MEDIA PARK
The media park is open A tour of RASCH's new media park.
CAREER
SECOND HALF-YEAR
The new educational offers after the summer break For the coming fall semester, professionals in marketing and communication can expect a series of new, renewed or expanded seminars, courses and training programs.
CROSSMEDIA
"Home Advantage" wins the Crossmedia Award 2017 The Engadin St. Moritz campaign is convincing on all points.
HEADLINES
Opinion poll
Meeting Points
Sources of supply index
Scene
Portrait
