Receive the German-language trade magazine "m&k" in m&k issue 6-7/2015 as a PDF download with the following table of contents:
MARKETING
TITLE STORY
An M better in customer dialog Migros is the big winner at the SDV Awards.
SDV-AWARD
The winners of the Dialog Marketing Award 2015
DIALOG MARKETING
Address data quickly become obsolete
CORPORATE CULTURE
Of values and virtues
ASSOCIATION CONTRIBUTIONS
Swiss MarketingSweizer Advertising Contractors AssociationSwiss Franchise Association
COMMUNICATION
DIALOG MARKETING
Magic word individualize What is the recipe for success in multichannel dialog marketing? Experts provide the answer.
DIALOG MARKETING
Fulfillment: the icing on the cake of dialog marketing
INTERNAL COMMUNICATION
Toward a genuine culture of dialog with transparency and participation
ASSOCIATION CONTRIBUTIONS
Swiss advertisingPromoswissCallnet.ch
DIGITAL
ONLINE MARKETING MIX
Sustainably good results with intelligent linking The forest of online marketing channels is becoming more confusing.
NETWORKS
Direct way to the website Online advertising networks are more in demand than ever. But the road is a rocky one.
ONLINE ADVERTISING FORMS
The agony of choice in online advertising
ONLINE ADVERTISING
An ad blocker as the savior of online advertising Online advertising has a hard time with users. Adblock Plus has a solution
E-PAYMENT
Buyers don't think in terms of channels like online or offline
MEDIA
SPECIAL INTEREST
"With the design in book format we have dared something". The new publication "NZZ History" deals with historical topics. NZZ Managing Director Steven Neubauer reveals exactly what this looks like in an interview.
INSERTS
"Almost as powerful an impact as a directly addressed advertisement" What is the function of magazines that are located between the bundles of daily and Sunday newspapers?
RELAUNCHES
New magazine about Valais The new magazine "Wallis" reports on stories of the region. It is distributed by Schweizer Illustrierte and will be available in places such as hotel lobbies and tourist offices.
CAREER
SECOND SEMESTER
Into the second semester with innovations After the summer vacations, a series of new courses will bring a breath of fresh air to the training centers.
KEY ACCOUNT MANAGEMENT
Key account managers should know more and be able to For a key account manager, collaboration is critical to success.
HEADLINES
Portrait
Meeting Points
Hotel of the month
Sources of supply index
Scene
