m&k issue 6-7/2012

Receive the German-language trade magazine "werbewoche" in m&k issue 6-7/2012 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Gold blessing for an original and unconventional campaign With the campaign "IKEA - Opening Rothenburg" Wirz Werbung stood on the winner's podium of the SDV Award for the fourth time. DM-UMFRAGE Interdisciplinary boundaries blur in dialog marketing CUSTOMER SERVICE A company evolves into a service organization ASSOCIATION CONTRIBUTIONS Swiss Dialog Marketing Association Swiss Marketing Swiss Franchise Association

ONLINE

ONLINE DIALOGUE MARKETING "Higher value creation for advertisers and publishers" Smartphones and iPhones are key drivers of rapidly rising access figures in the mobile network. MULTI-CHANNEL Multi-channel commerce as a major challenge MOBILE SEARCH "Your customers are mobile, is your business?"

COMMUNICATION

STATE OF THE ART Optimize advertising impact through dialog with the target group An example from PostLogistics shows how an advertising campaign can be successfully developed further through sound analysis. MAILING PRODUCTION Every personalized printed matter remains a complex one-off DISTRIBUTION Continued good prospects for unaddressed direct mail SHOP-IN-SHOP The new "store in a store" is blossoming further ASSOCIATION CONTRIBUTIONS Swiss advertising Promoswiss

MEDIA

INTERVIEW Advertising partner and sales channel for the financial industry André Michel, COO cash zweiplus ag, talks about the new concept of the online finance platform and about banking. BUSINESS MEDIA The target group is increasingly using electronic channels Expanding online - that's what the business media are banking on. TICINO Waiting for the "20 minuti" - figures in Ticino It is not yet known what effect the entry of the commuter newspaper has had in southern Switzerland. ADVERTISING COMBINATIONS "Without combos, individual titles would have little chance of booking" What do advertising combinations bring to the Swiss daily press?

EDUCATION

FURTHER EDUCATION Continuing education booming in difficult economic environment Despite a tight economy, companies are investing in the expertise of their employees and schools are expanding. INTERVIEW "Strengthening image and perception" - Milo Stössel in conversation The President of the SDV comments on the topic of dialog marketing. STRATEGIC COMMUNICATION Online consumer empowerment as a challenge The digital world of companies and consumers needs new strategies. SCENE Marketing Efficiency Forum Virtuoso Marketing with System Swiss Brand Congress 2012

HEADLINES

Portrait  Meeting Points  Hotel of the month  Source of supply index  Scene

COVER

6-7/12 Cover photo: clicdesign ag, Bern
Category: Single issues

CHF 14.50