m&k issue 6-7/2011

Receive the German-language trade magazine "werbewoche" in m&k issue 6-7/2011 as a PDF download with the following table of contents:

MARKETING

MANAGEMENT Customer relationships: new ways to generate customer value COVER STORY FRANCHISING "Läb dehei!" - Services for senior care are in demand Non-medical care for the elderly is a niche that was awakened from its slumber in Switzerland four years ago by the US market leader Home Instead Inc. CUSTOMER CARE Success factor customer loyalty in the age of social media ROUND TABLE Brand management needs well-trained, competent leaders ASSOCIATION CONTRIBUTIONS SMC Swiss Marketing

ONLINE

MONITORING Best performers in social media monitoring JOB PORTALS Online job portals come under scrutiny MOBILE COMMUNICATION Corporate e-Publishing DIGITAL PUBLISHING From print to iPad in just five easy steps

COMMUNICATION

STATE OF THE ART Advice and entertainment on all social media channels MK'S BEST Four top campaigns BRAND EXPERIENCES Closer to the customer SHOP-IN-SHOP Successful concepts for an attractive brand ambience ASSOCIATION CONTRIBUTIONS Swiss advertising Swiss Direct Marketing Association Promoswiss

MEDIA

MEDIA AND MARKETING "At AdMarket, all stakeholders should be able to meet". Interview with Andreas Gedenk, head of the "new" Publimedia. ADVERTISING COMBINATIONS Regrouping because publishing houses changed owners Advertising combinations are asserting their place in media planning. MEDIA AGENCIES OMD Switzerland: on the local and international stage RELAUNCH The new "We Parents" wants to become the topic leader SUPER-WG Central Switzerland media region records economic boom Information and figures on the "Super Economic Area D".

EDUCATION

FURTHER EDUCATION Still many interested in the second half of the educational year Demand for continuing education in marketing and communications is consistently high. Top people with practical experience are in high demand in the business world. This is a challenge that training providers have to meet again and again in a competitive market. New courses on offer include social media marketing. SWISS ADVERTISING SW Secretariat Basic Education Communication new at SW MK CONGRATULATES ... the freshly graduated federal marketing specialists MK CONGRATULATES ... the freshly graduated communication planners

FOCUS

Events are a marketing tool A billion-dollar business Local tourism organizations set the tone

COVER

6-7/11 Cover photo: clicdesign ag, Bern
Category: Single issues

CHF 14.50