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m&k issue 6/1986

Receive the German-language trade magazine "werbewoche" in m&k issue 6/1986 as a PDF download with the following table of contents:

Focus:Innovation Management

Product idea generation requires project management Innovation as purposefully planned renewal The new desire for the product The creative employee

Communication

Adapt: Yes - Translate: No

Leadership

The crisis in middle management

Marketing spectrum FRG

The page cies SMC

Computer Science

EDP personnel marketing: unsolved problems The Eiectronic Information Retrieval

Rubrics

Books Novelties Preview

Reference Quelia Register

green pages

Cover

Titus Lorenzi
Category: Single issues

CHF 14.50

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