Get the German-language trade magazine "werbewoche" in m&k issue 6/1976 as a PDF download with the following table of contents:
About the cover
Packing!
Foot fishing
for salespeople and how to avoid them, Dr. E. Hajek shows with his first case study.
Peter Höchli,
a packaging industry practitioner, justifies the extent to which the package is an instrument of sales promotion.
Sale
Establishing and expanding a high-performance sales organization during the recession
Foot traps for salespeople
On the way to changing purchasing mores
Sales training
Management
Car and golf club as a performance bonus
Special part packing
The future of packaging design and the packaging industry
Vetropack interview
Aerosols, a packaging system in contradiction of opinions
The package - an instrument of sales promotion
The construction of packaging machines - a demanding profession
Site notes packing
The marketing functions of a package
Economy
Economy: FRG
Industries: The Swiss clothing industry
Company
Rubrics
Novelties
People
Books
Culture
Problerri of the month
Reader questions
News from advertisers
Courses and meetings
Fairs and exhibitions
Unconventional questions
Hanspeter Faessler asks about the packaging and also provides two practical working documents in the appendix to his article.
