m&k issue 5/2023

Marketing

• The last of its kind: a visit to Sir Paul Smith, the greatest British designer.
• Is the party over? Columnist Prof. Johanna Gollnhofer on the demise of Tupperware.
• The best of their guild: Six marketing leaders are nominated as "CMO of the Year": the portraits.

Communication

• How does the brand turnaround succeed? Fast food and tobacco hardly fit into the present. Will a turnaround succeed?
• And yet it's alive! The medium of print is written off again and again - wrongly.
• Advertising and truth: columnist Dr. Alexander Haldemann on the industry's responsibility.
• A look at the industry: The printing industry meets for "Power Pur" - and we are there.

Creativity

• A man of art: world gallery owner David Zwirner in an exclusive interview.
• Two sides of the same coin? Marketing and Creativity: Exploring a Complex Field of Tension.
• "We are the future": Creative multi-talent Mariska van Lavieren on her life and plans.
• Agence Provocateur: Does Marty-Trezzini's business model have the potential to spark a revolution?
• Kissed by the Muse: Of Seeking and Finding Inspiration: An Approach in Words and Pictures.
• Ship ahoy! Presentation of the "Werber:in des Jahres" award: the best pictures.

Media

• Footprint as a KPI? How "green" media are today - and what they still need to do.
• Screenforce Day 2023: The big special on the most important TV conference of the year.

Friends

• Association contributions: News from the control centers of our partners.

Rubrics

• Scene
• Imprint
• Meetingpoints