m&k issue 5/2023

Receive the German-language trade magazine "m&k" in issue 5/2023 as a PDF download with the following table of contents:


  • The last of its kind: a visit to Sir Paul Smith, the greatest British designer.
  • Is the party over? Columnist Prof. Johanna Gollnhofer on the demise of Tupperware.
  • The best of their guild: Six marketing leaders are nominated as "CMO of the Year": the portraits.


  • How does the brand turnaround succeed? Fast food and tobacco hardly fit into the present. Will a turnaround succeed?
  • And yet it's alive! The medium of print is written off again and again - wrongly.
  • Advertising and truth: columnist Dr. Alexander Haldemann on the industry's responsibility.
  • A look at the industry: The printing industry meets for "Power Pur" - and we are there.


  • A man of art: world gallery owner David Zwirner in an exclusive interview.
  • Two sides of the same coin? Marketing and Creativity: Exploring a Complex Field of Tension.
  • "We are the future": Creative multi-talent Mariska van Lavieren on her life and plans.
  • Agence Provocateur: Does Marty-Trezzini's business model have the potential to spark a revolution?
  • Kissed by the Muse: Of Seeking and Finding Inspiration: An Approach in Words and Pictures.
  • Ship ahoy! Presentation of the "Werber:in des Jahres" award: the best pictures.


  • Footprint as a KPI? How "green" media are today - and what they still need to do.
  • Screenforce Day 2023: The big special on the most important TV conference of the year.


  • Association contributions: News from the control centers of our partners.


  • Scene
  • Imprint
  • Meetingpoints
Category: Single issues

CHF 14.50