Receive the German-language trade magazine "m&k" in the m&K issue 5/2019 as a PDF download with the following table of contents:
MARKETING
MY DIGITAL DREAM
MK invited seven experts to put their visions on paper. The results are exciting and touching texts.
SALES PROMOTION
Despite digitization, the focus should be on people.
CONTENT MARKETING DAY
The IAB Switzerland successfully held the CMT for the second time.
DIGITAL
DIGITAL COMMERCE AWARD
Commerce is change. Brack.ch has transformed itself from an electronics retailer to a department store within twelve months and has been named a champion.
SWITZERLAND GOES ISRAEL
Israel is way ahead in terms of technology and innovation. Alumni of the EMBA Digital Transformation at HTW Chur traveled to Tel Aviv and saw for themselves.
COMMUNICATION
SALES PROMOTION
Displays encourage impulsive buying decisions and promote sales.
SDV AWARD: GREAT CINEMA
For the 20th time, the Swiss Dialog
Swiss Dialog Marketing Association honored the best advertising campaigns of the year.
GOLDEN EGGS
On the occasion of its 50th anniversary, the
Swiss Packaging Award.
MEDIA
DIGITAL ADVERTISING
Should advertisers better advertise on information providers' websites or on social media? MK asked experts in social media, media planning, marketing and e-commerce.
SALES ARE FALLING AWAY
... but costs remain. Are media houses facing extinction or can pay models compensate for the losses?
ASSOCIATION CONTRIBUTIONS
SWISS MARKETING
Rich offer of information also through the regional clubs.
SWISS ADVERTISING ASSOCIATION
A critical examination of Internet advertising.
SWISS FRANCHISE ASSOCIATION
"Think global - eat local," is the refrain from franchise systems in the food business worldwide.
PROMOSWISS AWARD
Edible coffee cups, a burger kit and a light that chills champagne.
CALLNET
Congratulations: Ten new Contact Center Supervisors awarded.
