m&k Ausgabe 5/2016 - Werbewoche m&k

Receive the German-language trade magazine "m&k" in the m&k issue 5/2016 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Experiments in retail tradeSALE POINT Better scent or video?SALES PROMOTION Interaction with postersVISUAL MERCHANDISING Appealing storesSHOPPING CENTER From shopping to life centerASSOCIATION CONTRIBUTIONS Swiss Franchise AssociationSwiss Advertising Client AssociationSwiss Marketing

DIGITAL

E-PAYMENT Solutions for online storesE-PAYMENT The digital payment solutions of the credit card industryE-LOGISTICS Ordered today - delivered tomorrow. Match-decisive logisticsONLINE SHOPPING Study reveals the preferences of Swiss online shoppers

COMMUNICATION

STATE OF THE ART What is desired is what is creatively and conveniently packagedPROMOTIONAL LABELS Advertise with labelsDISPLAYS Brands that can be experienced at the POS generate more salesMEASUREMENTS Packaging and logistics in the combipack has proven its worthCARRYING POCKETS On the road as advertising media and fashion accessoriesASSOCIATION CONTRIBUTIONS Swiss Dialog Marketing AssociationSwiss advertising

MEDIA

MEDIA APPS The difficult search for the otpimal user experience In the battle for reach, it is becoming increasingly important for Swiss media to develop successful apps for their publications. Good design alone is not enough; performance and suitable content are also needed.MEDIA RESEARCH Wemf and Mediapulse join forces Mediapulse and Wemf are planning a joint venture under the project name "Swiss Media Data Hub".MOBILE MEDIA USE Young people are into Snapchat, Whatsapp and Instagram A study by the magazine "Bravo" shows the usage behavior of young people between the ages of ten and 19. Among them, Snapchat has now overtaken Facebook.

CAREER

SALE Educate better to sell better Being able to sell professionally requires analytical, strategic and operational skills. These are not learned in the bazaarSELLING SERI would be called upon to create order Aline Berger on technical progress and requirements that have to be met in sales.LOUDNESS Comparing apples with pears is inadmissible in advertising 50 years of the Swiss Commission for Fair Trading.SALES MANAGEMENT Digitization strengthens direct sales Why sales channels have become more complex.