Receive the German-language trade magazine "m&k" in the m&k issue 5/2016 as a PDF download with the following table of contents:
Experiments in retail trade
Better scent or video?
Interaction with posters
From shopping to life center
Swiss Franchise Association
Swiss Advertising Client Association
Solutions for online stores
The digital payment solutions of the credit card industry
Ordered today - delivered tomorrow. Match-decisive logistics
Study reveals the preferences of Swiss online shoppers
STATE OF THE ART
What is desired is what is creatively and conveniently packaged
Advertise with labels
Brands that can be experienced at the POS generate more sales
Packaging and logistics in the combipack has proven its worth
On the road as advertising media and fashion accessories
Swiss Dialogue Marketing Association
The difficult search for the otpimal user experience In the battle for reach, it is becoming increasingly important for Swiss media to develop successful apps for their publications. Good design alone is not enough; performance and suitable content are also needed.
Wemf and Mediapulse join forces Mediapulse and Wemf are planning a joint venture under the project name "Swiss Media Data Hub".
MOBILE MEDIA USE
Young people are into Snapchat, Whatsapp and Instagram A study by the magazine "Bravo" shows the usage behavior of young people between the ages of ten and 19. Among them, Snapchat has now overtaken Facebook.
Educate better to sell better Being able to sell professionally requires analytical, strategic and operational skills. These are not learned in the bazaar
SERI would be called upon to create order Aline Berger on technical progress and requirements that have to be met in sales.
Comparing apples with pears is inadmissible in advertising 50 years of the Swiss Commission for Fair Trading.
Digitization strengthens direct sales Why sales channels have become more complex.
Hotel of the month
Sources of supply index