m&k issue 5/2015

CUSTOMER

THE WINNER "A brand that puts the experience at the center". Samy Liechti is known all over the world with his online sock store. THE 2ND PLACE Brand strategist accustomed to success Thomas Schwetje is responsible for advertising, media planning and packaging design for Coop Switzerland's own brands. THE 3RD PLACE Visionary marketing professional Urs Riedener is CEO of Emmi and is responsible for strong brands such as Caffè Latte. MK-FORWARD THINKER Proposed from the category Client

SERVICE PROVIDER

THE WINNER "Business campaigning perfectly complements marketing" Peter Metzinger is an expert in the successful management of difficult campaigns. THE 2ND PLACE Power woman with digital preferences Catrin Rubenson is CEO of the Swiss online advertising agency admazing AG. Her specialty is "ad networks". THE 3RD PLACE Creative multi-talent of advertising Frank Bodin is CEO of the Havas Worldwide agency in Zurich and is responsible for successful campaigns such as "Stop Aids". MK-VORDENKER Suggested from the category Service provider

RESEARCH

THE WINNER "The Internet is the Wild West of our generation" Manuel Nappo is Head of the Center for Digital Business at the HWZ and established it. THE 2ND PLACE Power woman in online marketing Martina Della Vecchia is a lecturer in e-business, online marketing and social media. THE 3RD PLACE Marketing President with a Sense for Technology Uwe Tännler is President of Swiss Marketing and ensured that the Swiss Marketing Day became the summit meeting of the community. MK-FORWARD THINKER Proposed from the category Research

DIGITAL

RANGE & MOBILE Less wastage thanks to more information on mobile usage The NET-Metrix profile study is being revised. Kathrin Kissau, Head of User Research, in an interview about the goals. MOBILE ADVERTISING This is what successful mobile campaigns look like MOBILE SERVICES TITLE FOLLOWS FROM SW... MOBILE PAYMENT Paid with a swipe Paying by smartphone will soon be a widespread reality. B2B APPS Apps conquer the business world About the world outside the App Store and Google Play

HEADLINES

FAIR Inspiration: lateral thinking world for companies MEETING GB Symposium: "Leadership matters ASSOCIATIONS SDV Swiss advertising  SMC 62 Swiss Franchise Association  SWA

HEADLINES

Portrait Meeting Points Hotel of the month Sources of supply index Scene

COVER

5/15 Cover photo: clicdesign ag, Bern