m&k Ausgabe 5/2012 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in m&k issue 5/2012 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Unlimited possibilities in Working Paradise Ticino Ticino is also ideally suited for the MICE sector - meetings, incentives, conventions and events; the infrastructure is available. LUZERN Versatile locations for an authentic Swiss experience ZURICH Zurich locations between tradition and innovation BASEL The congress and meeting city with optimal accessibility ASSOCIATION CONTRIBUTIONS Swiss Franchise Association Swiss Marketing

ONLINE

E-COMMERCE AWARD freitag.ch becomes the first Swiss E-Commere Champion The Swiss E-Commerce Award was presented for the first time at the ONE trade fair. E-COMMERCE The total package in e-commerce is crucial MULTI-CHANNEL EFFECT Unavailability is often reason for channel change

COMMUNICATION

ANNUAL REPORTS "We promote networking in the annual reports community" The Annual Report Symposium is being held for the 3rd time at the Gottlieb Duttweiler Institute in Zurich. Reto Schneider in conversation. GRAUBÜNDEN When a business stay becomes a nature experience EAST SWITZERLAND Top infrastructure, captivating excursions and good price GENFERSEE-JURA ASSOCIATION CONTRIBUTIONS Swiss advertising Swiss Dialog Marketing Association

MEDIA

INTERVIEW "We're very geographically targeted in traffic advertising". Lifesystems AG offers an up-to-date medium for on the move. Christian Imhof (GL member) reports on initial experiences. ADVERTISING ON PUBLIC TRANSPORT "The traffic media sector has a great future with us". High acceptance and wide reach make advertising on public transport interesting. The offer is versatile. PROGRAM GUIDES Leveraging the engaged readership for new publishing services Axel Springer Switzerland has launched a new reader test. MEDIA AGENCIES Mediaschneider, Mediatonic and Mediaxis on the media podium Three well-known agencies landed on the rating podium.

EDUCATION

FURTHER EDUCATION A good leader must also be able to communicate Specialist knowledge alone does not qualify you to be a good leader. More than half depends on the communicative style. FUTURE MARKET 50+ Demographic fitness in customer service is the order of the day Switzerland is getting older. Soon almost half will be over 60. That's why we need a fitness program in customer service. NEWS FASPO brings rules of conduct for sponsoring Various news from the area of training and further education. SCENE Reports from events like Goldbach Award Night etc. Reports from various events, occasions and congresses.