Receive the German-language trade magazine "werbewoche" in m&k issue 5/2010 as a PDF download with the following table of contents:
MARKETING
TITLE STORY
Unconventional marketing, then and now Innovative marketing has a long tradition at L'Oreal, a group with 23 international brands.
DATA MANAGEMENT
Datapooling: new horizons
SURVEY
"Dialog marketing offers enormous potential"
SUISSEEMEX 2010
Marketing world networked
ASSOCIATION CONTRIBUTIONS
Swiss Direct Marketing AssociationSwiss Franchise AssociationSMC Swiss Marketing
ONLINE
OPEN SOURCE
For entry-level budgets
PRACTICAL REPORT
Domain change without losses
INTERVIEW
Ueli Weber, CEO Web2com
INTERNET 3.0
The new semantic web
PORTAL
Online wine sales
COMMUNICATION
STATE OF THE ART
With irony and humor against youthful laziness The best agency at the Swiss Effie 2010 is Wirz Werbung. It also created the gold campaign "No excuses".
MAILINGPRODUCTION
Three-dimensionality and an exceptional feel
RATING
Jung von Matt defends title of best advertising agency
CORPORATE COMMUNICATION
Outsourcing is complex "Make or buy"? What should you think about when the question of awarding a contract to a third party comes up?
ASSOCIATION CONTRIBUTIONS
Swiss Advertising Day
MEDIA
TV ADVERTISING
"Price level will come under even greater pressure". Publisuisse Director Martin Schneider on Publisuisse's prospects, the new legal provisions and their impact, and new trends in TV advertising.
TV ADVERTISING
No big boom in beer advertising Although alcohol advertising is not yet booming, the general conditions for TV marketers have changed.
PROGRAM GUIDES
TV magazines can hold their own in the market By performing better, publishers can keep advertisers and subscribers in line. The Internet is not yet displacing magazines.
EDUCATION
SALE
Practical training for sales staff Good salespeople are always in high demand. That's why there is still a great demand for the relevant training courses. Students have clear ideas and demand real added value for their profession. The training institutes are also geared to this.
EMPATHY
Compassion is gold for communication Those who are able to open up to other people's feelings and respond to them demonstrate empathy.
MK CONGRATULATES
To the marketing professionals
VSK
No further training without a degree
HEADLINES
PortraitMeeting PointsHotel of the monthSource of supply indexScene
