m&k issue 5/2009

Receive the German-language trade magazine "werbewoche" in m&k issue 5/2009 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Montblanc: timeless values with high tech and high touch POS MARKETING Visual communication 3-D POS-SHOPPING Greatest importance POS-BRANDING Walkable advertising SUISSEEMEX Exciting third round ASSOCIATION CONTRIBUTIONS SMC Swiss Marketing Swiss Franchise Association: Brand Strength = Luxury Good? DIRECT MARKETING Pinpoint accuracy thanks to geodata

ONLINE

STUDY Swiss online retailing remains on trend Wenn sich wirtschaftlich schwierige Zeiten ankündigen, schlägt die Stunde der kühlen Rechner. INTERVIEW The positive development will continue in the future TOP PLAYER ONLINE TRADE Ordering online is becoming increasingly popular in Switzerland

COMMUNICATION

STATE OF THE ART Consistent communication leads to success at the point of sale Wenn der Absatz von Autos harzt, ist eine emotionale und ästhetische Präsentation am POS umso wichtiger. Ein Beispiel, was die Autoimporteure unternehmen und wie die POS-Kommunikation optimal geplant und umgesetzt wird. POS-DISPLAYWERBUNG Modularity and multifunctional are the buzzwords PRINT ADVERTISING ON THE POS Strong impact at the point of sale with backlit posters ASSOCIATION CONTRIBUTIONS Swiss Direct Marketing Association Swiss Advertising: 84th General Meeting

HEADLINES

Portrait  meeting points  Hotel of the month  Source of supply index  Scene

COVER

5/09 Cover photo: clicdesign ag, Bern
Category: Single issues

CHF 14.50