Receive the German-language trade magazine "werbewoche" in m&k issue 5/1976 as a PDF download with the following table of contents:
About the cover
Measuring for the masses?
Dr. Dankwart Rost,
President of the Central Committee of the German Advertising Industry, illustrates his thoughts on "Advertising in Times of Economic Stagnation" with half a dozen examples.
Fierce debate:
Is the theory about the life and death of products that has long been considered valid wrong? Bernd Göbel reports on an article in the Harvard Business Review.
Sale
Some remarks on the treatment of a representative or traveler's staff
The art of argumentation in sales
Marketing
The goal formation process in marketing conception
Is the "product life cycle concept" wrong?
Near and Middle East Digest
Iraq
Mosaic
Communication
Advertising in times of economic stagnation
Development trends in the trade fair industry
PR education on a new basis
Story
The Suez Canal - one year after reopening
Economy
Personnel restriction: Topic No. 1
Economy
Industries
Company
Rubrics
Books
People
Culture
Novelties
Problem of the month
Reader questions
Fairs and exhibitions
Courses and conferences
Conference meetings
Rezio Blass,
the president of the training committee of the Swiss Public Relations Association informs about a new training concept for young PR professionals.
