Receive the German-language trade magazine "m&k" in m&K issue 4-5/2020 as a PDF download with the following table of contents:
Marketing
Online marketing
Skepticism about Internet advertising
is increasing and the industry is questioning itself.
The marketing conductor of UBS
Johan Jervøe, CMO of UBS, talks about Corona and Charity.
interview about Corona and charity.
When necessity is the mother of invention
m&k spoke with three Swiss companies
that are finding creative ways to deal with the crisis.
Communication
Advertising: What works?
A new study shows that not
not all salvation can be sought in the digital realm.
Purpose: A buzzword?
There is a world of difference between
there is a world of difference.
Harbour Club
President Hans-Peter Nehmer talks
about the valuable exchange of CCOs.
Digital
The Seven Commandments of Julian K.
Adobe's Chief Experience Ambassador
about the era after Corona.
Shine a light
Many SMBs still need to work on online
visibility. Tools are plentiful.
Media
An industry in upheaval
Diversification is the motto of the big
media companies. Smaller ones are also following suit.
Advertising revenues in free fall
VSM Managing Director Andreas Häuptli explains,
what this means for the media.
Career
Be ready for 2021
Those who continue their education now, despite special circumstances,
will be ready for the time after that.
From the lecture hall to the home office
The HWZ is also feeling the effects of the Corona crisis.
and has completely digitalized its courses.
Friends
Association contributions
News from the associations.
Rubrics
Portrait
Our series "Women in leadership positions
starts with Juliane Merz.
Column
"Andy Was Right" on social media.
Meetingpoints
Where to buy
