Receive the German-language trade magazine "m&k" in issue 4/2021 as a PDF download with the following table of contents:
Marketing
Ahead of its time
Breitling CEO Georges Kern on "inclusive luxury," time travel and calls to Brad Pitt.
Inseparable: content and strategy
Content is good, strategic content is better: study of an interdependence.
And they do read!
People are lazy about reading, advertising has to do without text? A grandiose error!
Communication
The Swisscom hunters
The marketing bosses of Sunrise UPC are going on the offensive. A merger conversation.
Art and commerce ...
... no one combines them as skilfully as the Neutral agency. Seven theses of the bosses.
"Give us a sign!"
Digital screens in retail offer numerous benefits during the corona pandemic.
Quo vadis, communication?
Corona is a stress test for external and internal communications. What helps?
Work&Life
Nothing is like before
Trend researcher Karin Frick on life with and after the pandemic.
Who is the "iundf family"?
The agency content and form about transformation and family cohesion.
Digital
One store is not enough!
E-commerce needs good marketing - and vice versa: lessons learned from a booming industry.
Media
Goldbach makes itself "fit for the future
The advertising marketer invests in the Küsnacht HQ despite the crisis. CEO Michi Frank reveals why.
Madame "Annabelle
A portrait of Jacqueline Krause-Blouin, editor-in-chief of "Annabelle".
Friends
Association fees
The latest from the control centers of the associations.
Rubrics
Column: Showing attitude
Column: The year 2050
Meetingpoint
Where to buy
Imprint
