m&K Ausgabe 4/2019 - Werbewoche m&k

Receive the German-language trade magazine "m&k" in the m&K issue 4/2019 as a PDF download with the following table of contents:

MARKETING

INNOVATIVE MARKETING What marketers can learn from the genius Leonardo da Vinci. INBOUND MARKETING What exactly is inbound marketing and how do you use it successfully? BRAND MARKETING People are drowning in an oversupply. Only hyper-relevant brands get through to the consumer.

DIGITAL

CHATBOTS: WHAT IS POSSIBLE? Digital assistants still cause unease among many companies. Why? AGGRAVATED CONDITIONS Email marketing is going through a trial by fire since the GDPR. DEX 2019 What went down at the digital advertising industry's biggest event yet?

COMMUNICATION

DIGITAL SIGNAGE With digital signage, information is conveyed via screens, in real time. TALKING SCREENS When suddenly a screen senses that you are sad, it can be frightening. CAREFUL HANDLING OF DATA In an interview, Benjamin Wey describes why he calls for uniform currency research with comparable contact measurement.

MEDIA

WEMF FIGURES Reach numbers are dropping, there are hardly any winners. But there are. THE TABLE MK has compiled the table of print reach and "Total Audience". ONLINE AUDIENCE But WEMF figures show: Online audience boosts "Total Audience

CAREER

FORTBILDINGS For marketeers and communications professionals, it can be worthwhile to keep thinking outside the box when it comes to continuing education. We have put together a selection of new courses that will give your career a new lease of life.