Receive the German-language trade magazine "m&k" in m&k issue 4/2018 as a PDF download with the following table of contents:
MARKETING
WHAT MAKES MILLENNIALS TICK?
Their influence on marketing is palpable. But do we really understand them?
SERIES MARKETING
How branded entertainment is taking over the advertising world and why it's the future.
MK THOUGHT LEADERS SOUGHT 2018
MK is looking for the most popular thought leaders in marketing and communications. Submit suggestions!
COMMUNICATION
STATE OF THE ART
Two Zurich agencies have brought half a century of music history to life. They won gold at the ADC Awards.
THE WHOLE WORLD ON SCREEN
Digital signage is becoming a tool for corporate communications.
DIGITAL SIGNAGE
How does this tool work? How does the content get onto the screen?
ASSOCIATION CONTRIBUTIONS
SWISS MARKETING
Michel Vinzens, Director of the Swiss Institute for Business Economics, in an interview.
SWISS FRANCHISE ASSOCIATION
If you want to attract young profiles as franchisees, you have to understand what makes these entrepreneurs tick.
SWISS DIALOG MARKETING ASSOCIATION
New Year, new Goals: This was the motto of the first Marketing Natives event this year.
DIGITAL
E-MAIL MARKETING
The classic of online communication is perfectly suitable for advertising and marketing.
LIKE A SHIP WITHOUT A COMPASS
Successful social media marketing is not a matter of course. What it takes.
BEST OF SWISS WEB
The award ceremony didn't go smoothly, but the winners made up for it.
MEDIA
HAS PRINT ADVERTISING HAD ITS DAY?
Print advertising has no future, it is often claimed. MK asked the experts and heard completely different forecasts.
WEMF FIGURES
With Mach Basic and Total Audience 2018-1, Wemf has published the latest reach figures for Swiss media. MK has analyzed the figures and presents ten developments you should know about.
HEADLINES
Opinion
Meetingpoints
Source of supply index
Scene
Portrait
Sabina Kalamujic, Marketing Manager
