Receive the German-language trade magazine "werbewoche" in m&k issue 4/1987 as a PDF download with the following table of contents:
Focus: Direct Marketing
SALES SUPPORT THROUGH THE MODERN COMMUNICATION NETWORK
What the sales team needs for its success is available at any time, because the modern database makes the markets transparent. A contribution by Peter Raissig
THE SEVEN ESSENTIAL DIRECT MARKETING PITFALLS
Anyone familiar with direct marketing is astonished to discover that a combination of just seven influencing factors is actually always responsible for flops.
THE PERSONALITY IN TELEMARKETING DIALOGUE
The recipe for success in telemarketing is to consciously use your own personality to respond to the person you are talking to. Author; Christian Köpe, Teleforce, Zurich.
THE TEST: COMPASS IN THE D.M.
The most exciting thing about direct marketing is that the success - or failure - of a campaign becomes apparent after just 14 days. Article by Wolfgang Mündt, Schober Direct Marketing.
TELEMARKETING IN THE FUTURE
An outlook on the near future of telemarketing. Author: Georg C. Trümpy, Sales Service Plus AG, Zurich.
DANGERS THAT MAKE A MARKETING STRATEGY COME TO NOTHING
Werner Hoffmann analyzes why an originally bombproof idea often turns out to be a flop in the end
MORE POWER IN THE MARKET - ALSO FOR SMALLER COMPANIES
A contribution by Christian Zach, Nussdorf am Inn.
THIS IS HOW YOU WIN (ALMOST) EVERY CUSTOMER
"The salesman must learn in advance to do his personal marketing," says Rolf H. Ruhleder of Bad Harzburg, Germany
The site of the GfA
THE MEANING OF THE PLACES DESCRIPTION
The job description offers the advantage that the employee can no longer so easily evade his responsibility and task. By Rolf Leicher, Heidel berg.
HOW MUCH CHAOS, HOW MUCH ORDER DOES A COMPANY NEED?
Yes-men are in demand, conformists. This is convenient for the "upper echelons," but it doesn't lead anywhere, says Peter Fuhrer of Fuhrer & Partner.
HOW TO TURN SEMINARS INTO SUCCESS STORIES
An article by Werner Vogelauer, which explores the reasons for unsuccessful or successful seminar work.
THE MULTIS IN COMPETITION
Series theme advertising
MIKRON: MH HIGH TECH AHEAD OF THE PACKTHE PAPERLESS OFFICE ALREADY WORKS