m&k Ausgabe 4/1987 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in m&k issue 4/1987 as a PDF download with the following table of contents:

Focus: Direct Marketing

SALES SUPPORT THROUGH THE MODERN COMMUNICATION NETWORK What the sales team needs for its success is available at any time, because the modern database makes the markets transparent. A contribution by Peter Raissig THE SEVEN ESSENTIAL DIRECT MARKETING PITFALLS Anyone familiar with direct marketing is astonished to discover that a combination of just seven influencing factors is actually always responsible for flops. THE PERSONALITY IN TELEMARKETING DIALOGUE The recipe for success in telemarketing is to consciously use your own personality to respond to the person you are talking to. Author; Christian Köpe, Teleforce, Zurich. THE TEST: COMPASS IN THE D.M. The most exciting thing about direct marketing is that the success - or failure - of a campaign becomes apparent after just 14 days. Article by Wolfgang Mündt, Schober Direct Marketing. TELEMARKETING IN THE FUTURE An outlook on the near future of telemarketing. Author: Georg C. Trümpy, Sales Service Plus AG, Zurich.

Marketing

DANGERS THAT MAKE A MARKETING STRATEGY COME TO NOTHING Werner Hoffmann analyzes why an originally bombproof idea often turns out to be a flop in the end MORE POWER IN THE MARKET - ALSO FOR SMALLER COMPANIES A contribution by Christian Zach, Nussdorf am Inn.

Sale

THIS IS HOW YOU WIN (ALMOST) EVERY CUSTOMER "The salesman must learn in advance to do his personal marketing," says Rolf H. Ruhleder of Bad Harzburg, Germany

The site of the GfA

Federal Republic

Leadership

THE MEANING OF THE PLACES DESCRIPTION The job description offers the advantage that the employee can no longer so easily evade his responsibility and task. By Rolf Leicher, Heidel berg. HOW MUCH CHAOS, HOW MUCH ORDER DOES A COMPANY NEED? Yes-men are in demand, conformists. This is convenient for the "upper echelons," but it doesn't lead anywhere, says Peter Fuhrer of Fuhrer & Partner.