m&k issue 4/1976

Receive the German-language trade magazine "werbewoche" in the m&k issue 4/1976 as a PDF download with the following table of contents:
About the cover "Young used to, old done..." To the article about the essence of the brand.

In memoriam

Prof. Dr. Karl Skowronnek †

Erich Körlin

provides information about profit-oriented sales management in an interview.

Marketing

The role of marketing in developing countries The direct marketing of the consumer goods industry Presentation of the first Swiss Marketing Award SMC

Obituary

Prof. Dr. Karl Skowronnek

Economy

Reflection on the essence of the brand Economy Industries Company

Story

Flaming advertising

Interview

Contribution Margin Accounting Information Systems

Near and Middle East Digest

Saudi Arabia Mosaic

Rubrics

Books People Culture Novelties Problem of the month Reader questions Letters to the editor Conference review Courses and meetings Fairs and exhibitions

Near and Middle East Digest

Wolfgang Schürer reports on Saudi Arabia. The Mosaic brings, among other things, a Middle Eastern trade fair calendar per 1976.  
Category: Single issues

CHF 14.50