m&K Issue 3/2021

Receive the German-language trade magazine "m&k" in issue 3/2021 as a PDF download with the following table of contents:

Marketing

"Our normality is extremely fragile"
Sir Richard Barrons, Britain's top general, on pandemic, resilience and integrity.

Death of the CMO (?)
The air is getting thinner for marketing and those who do it. Quo vadis?

The EnablerSalesforce CMO Guntram Friede breaks conventions - extremely successfully.  

Communication

To new shores
The Metadesign agency moves from Seefeld to the city. A retrospective and outlook.

"Punk is total freedom"
Podcast queen Cheyenne Mackay on big love and punk in the nursery.

Think of it as "out-of-home" ...
...but no one's going out: How Vendors Navigate the Covid Pandemic.

Work&Life

"You can feel the fear of clashing".
Annette Häcki and Luitgard Hagl, Jung von Matt Limmat, on women in advertising.

Strategic training
Leaders must constantly work on their skills. We have a few tips.

There is just one way ... up
Many qualified women fall off the career ladder. How can this be changed?

Gender war? No, thanks
Regula Bührer is a role model for many young women. How does she see the world?

What unites murderers and board members
Both are analysed by language expert Tatjana Lackner. Nothing escapes her notice.

Digital

Apps as a marketing tool
New solutions for a better experience: Half installed is twice won.

New: Digital Ad Trust Switzerland
IAB, LSA and SWA advocate for more transparency and security on the net.

Media

A brand for 2021?
The "Playboy" publishers Myriam Karsch and Florian Boitin on branding, sex and business.

The return
The pandemic continues, yet advertising bookings are on the rise. Customers are becoming "cooler".

Friends

Association fees
The latest from the control centers of the associations.

Rubrics

Column: Out of the Bubble
Column: The year 2050
Meetinpoints
Where to buy
Category:Single issues

CHF 14.50