Receive the German-language trade magazine "m&k" in the m&K issue 3/2019 as a PDF download with the following table of contents:
MARKETING
GENDER MARKETING
If you want to avoid a shitstorm, it's better to look deep into the customer's soul, communicate in a gender-neutral way and with a lot of sensitivity.
MARKETING DAY
How do you light a fire in the customer's mind?
The Swiss Marketing Day provided answers.
MARKETING TROPHY
Nine nominated projects competed for the Trophy. Who won - and why?
DIGITAL
KI REVOLUTIONIZES MARKETING
AI is becoming increasingly important in both the creation and playout of campaigns.
SMART CITY
The talking city offers new opportunities for marketing.
DIGITAL MARKETING
Companies struggle more to follow digital transformation than users.
COMMUNICATION
OUT-OF-HOME ADVERTISING
Today, out-of-home (OoH) advertising is individual, eye-catching and successful.
MEGAPOSTER
They convey messages and arouse emotions.
They cover building walls, enhance facades, and get brands talking.
VEHICLE LETTERING
It is important that mobile advertising circulates where
where the target group moves.
MEDIA
MARKETING TALKS
At the first event in the "Marketing Talks" series, BLICK Editor-in-Chief Andreas Dietrich and Nicolas Hostettler, Strategy Director of SiR MaRY, talked about the interplay between marketing and media.
MEDIA PLANNING FOR SMES
Small marketing budget? The targeted use of electronic media offers a remedy.
ASSOCIATION CONTRIBUTIONS
SWISS MARKETING
An interview with Urs Angliker from the University of Applied Sciences for Foreign Trade.
SWISS ADVERTISING ASSOCIATION
At the SWA annual meeting, everything revolved around the theme "Transform or die".
SWISS FRANCHISE ASSOCIATION
New study "The End of Consumption.
When data makes commerce superfluous".
HEADLINES
OPINION PICTURE
We wanted to know from our readers what makes for successful gender marketing and what are the absolute no-goes.
marketing and what the absolute no-goes are.
Meetingpoints
Source of supply index
Scene
