m&k Ausgabe 3/2017 - Werbewoche m&k

Receive the German-language trade magazine "m&k" in the m&k issue 3/2017 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Fear of loss of control Review of the Swiss Marketing Day at the KKL. MARKETING TROPHY The Marketing Champions 2017 CONVERSION Successful conversions need a change of perspective ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Association of Advertisers Swiss Franchise Association

DIGITAL

SOCIAL VIDEO Great reach thanks to social media With the product "Social Video" Mediahead brings a new form to the market - with success. CHATBOTS Chatbots as an interactive marketing tool of the future? Dialog via chatbots is experiencing a boom. What are the advantages and disadvantages of virtual assistants? BIG DATA Intelligent data use as the key to the customer's heart E-MAIL MARKETING The role of email marketing in a mobile world AGENCY "This is how active agents are created in digital marketing"

COMMUNICATION

PT ADVERTISEMENT Advertising combinations are the trend in public transport Screen or poster? More and more transportation companies are integrating modern means of communication. VEHICLE LETTERING Rolling messages must be short, clear, crisp Company cars project a company's image to the public. In doing so, it is important to avoid pitfalls. VEHICLE LETTERING Rolling ambassadors for Upc ASSOCIATION CONTRIBUTIONS CALLNET Swiss Dialog Marketing Association

MEDIA

COOKING Fight for the attention of Swiss amateur chefs With "Fooby" and "Migusto," the two major Swiss retailers Coop and Migros have launched new brands on the subject of cooking at practically the same time. There are many parallels here. RELAUNCH "Sensuality and creativity are in the foreground" "Kochen" is the largest independent cooking magazine in Switzerland. Now the cooking magazine has been given a relaunch. SPECIAL INTEREST "Tierwelt" appears in a new guise The magazine "Tierwelt" has undergone a relaunch. Director Roland Oetterli in an interview on the new developments and the importance of digital channels.

CAREER

AUTOMATION Automatisms perfect marketing Manual processing of customer portfolios and sales statistics reaches its limits above a certain volume. Integrated software with web tracking can provide a remedy and an overview. This is called marketing automation. This is also an important topic in training.