m&k Ausgabe 3/2014 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in m&k issue 3/2014 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Creativity in marketing? Everything about the Swiss Marketing Day on March 4 at the KKL Luzern. CUSTOMER INSIGHT "Reference and anchor prices motivate to buy". JURYUMFRAGE "Reference and anchor prices moti "You never get a second chance to make a first impression" MARKETING EDUCATION Knowledge and craft for powerful marketing ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association

DIGITAL

ONLINE SCHEDULER From the spirit of optimism to viral growth New Doodle CEO Michael Brecht reveals his plans for the online scheduler. ONLINE MARKETING Email vs. social media: What leads to success? SWISS ONLINE MARKETING "Mobile is and remains important" DIGITAL COMMUNICATION Interview with Michael Rottmann from Namics VIDEO-ADVERTISING Experts express their views on the boom in video advertising DIGITAL MARKETING Forecasts and recommendations for Digital Marketing 2020

COMMUNICATION

STATE OF THE ART Talk about it - no matter how From "Stop Aids" to "Love Life - Stop Aids" to simply "Love Life," the prevention campaign has made an impact, both in the healthcare and marketing worlds. TRAFFIC MEDIA öV advertising arrives Advertising on public transport is in vogue. MK presents various successful examples that leave a lasting impression. ASSOCIATION CONTRIBUTIONS Swiss Dialog Marketing Association Swiss advertising

MEDIA

SPARTENRADIO "People don't talk positively enough about radio" Hans-Ueli Zürcher from "The Cover Media" talks about negative messages for the genre, about special interest stations as well as successful and less successful radios. MACH BASIC 2014-1 "LandLiebe" gains significant reach For the first time since the MACH Basic methodology was revised, reach comparisons are possible again. MK presents the winners. INTERVIEW "Have struck a chord" André Frensch, co-editor-in-chief of "LandLiebe," explains the secret of its success in an interview with MK.

EDUCATION

MARKETING Market dictates educational content Continuing education in the field of marketing must constantly renew itself and adapt to the current challenges. FAIR "A networked high-touch and high-tech communication." Suisse-Emex Managing Director Ewa Ming on the new look of Switzerland's largest B2B marketing trade fair.