m&k issue 3/2013

Receive the German-language trade magazine "werbewoche" in m&k issue 3/2013 as a PDF download with the following table of contents:

MARKETING

TITLE STORY "Hunt, drive and win". Review of the Swiss Marketing Day 2013: How sales and marketing come to leaf together. HIDDEN CHAMPIONS The greatest strength of the hidden champions is customer proximity He is considered the most important management thinker in the German-speaking world: MK in conversation with Hermann Simon. SURVEY The future of marketing in a totally connected world ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association

ONLINE

DIGITAL MARKETING Affiliate marketing established Immo Hütte, CEO of Tradedoubler, talks to MK about the online market. SOM TREND SURVEY Digital marketing, complex but a huge opportunity ONLINE MARKETING The consequences of consumer freedom

HEADLINES

Portrait  Meeting Points  Hotel of the month  Source of supply index  Scene

COVER

3/13 Swiss Marketing Day
Category: Single issues

CHF 14.50