m&k Ausgabe 3/2009 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in m&k issue 3/2009 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Play it safe with the twins from information 1818 With 1818, one of the most successful product launches in recent years is on the winner's podium of the Marketing Trophy 09 in the category of medium-sized companies. BUDGETS Marketing budgets are under pressure Where are savings being made, where are they being increased? A survey of some of the largest clients for advertising shows quite pleasing results. ASSOCIATION CONTRIBUTIONS SMC Swiss Marketing CallNet.ch Swiss Franchise Association

ONLINE

E-BUSINSS The trend towards measurable advertising is emerging The online specialists are feeling the wind. Interview with Andreas Schönenberger from Google. E-COMMERCE How to increase the efficiency of your online store SOCIAL NETWORKS Facebook belongs in every contemporary marketing mix

COMMUNICATION

STATE OF THE ART "Babushkas" show what can be behind it Putin is actually Rambo, Bush junior is ultimately Bush senior. With this campaign, the "SonntagsZeitung" shows that the world is complex. AGENCY SURVEY Passion and intelligence as an advertising message against the crisis The heads of Swiss advertising agencies are optimistic despite the crisis. This was the result of a survey by MK. The tenor: The crisis is also an opportunity. ASSOCIATION CONTRIBUTIONS Swiss advertising Swiss Direct Marketing Association

MEDIA

INTERVIEW "MA Leader says little about NZZ". Albert P. Stäheli, CEO of the NZZ Group, on the restructuring within the group, journalistic cooperation, the MACH Leader figures and the relationship with PubliGroupe. MACH BASIC 2009-1 Once again the trend points downwards The downward trend in the readership reach of print media continues unabated. Only the free titles can show impressive growth. Some magazines are experiencing a ripple effect. ASSOCIATION CONTRIBUTION Swiss Association of Advertisers

EDUCATION

WZR Continuing education becomes more important: Setting the tone now more than ever It is not only in Zurich that decisive accents are being set in the educational landscape today. Interview with Peter Rettenmund, Head of Continuing Education at the Rorschach-Rheintal Continuing Education Center. IT TRAINING All-rounders as well as specialists remain in demand The economic downturn has not had a marked impact on providers of IT training. Demand remains constant, but is becoming more differentiated. In a survey, those responsible are convinced that further training is a good anti-cyclical precaution. EXAMINATIONS Fit for the exam? Here you can test it!