Receive the German-language trade magazine "werbewoche" in m&k issue 3/1989 as a PDF download with the following table of contents:
Focus: Personnel marketing
DEVELOPMENT STRATEGIES FOR EMPLOYEES
Juan F. Gut, Deputy Director of the Wolfsberg Training Center of the Swiss. Bankgesellschaft, describes in his article the various instruments to be developed within the framework of the management and organizational structure of a company with regard to a credible personnel policy. The personnel policy designed in this way becomes a marketing instrument in its own right.
PERSONNEL MARKETING AND EMPLOYEE BENEFITS
The pension plan needs to be built up continuously over many years, and its reorganization in the event of a job change cannot simply be left to chance. On the contrary, it must be carefully examined by the applicant, just like the other conditions of employment. The checklist in this article by Dr. Iur. G. Hollenweger makes the matter considerably easier.
FROM THE HIRING INTERVIEW TO THE SCHEDULING INTERVIEW
The importance of communication in the working world is well known and discussed. Nevertheless: Psychologists and sociologists prove on the basis of studies, doss the communication ability of humans in the western industrial nations constantly decreases. Author: W.D.Gebhardt
MANAGEMENT LEASING AS A USEFUL CONTRIBUTION TO PERSONNEL MARKETING
Increased job rotation and the growing insecurity of management positions have been known to send the "managerial ca russell" into overdrive. Mana gement on a tent is often a practical and sensible solution here and is becoming more and more en vogue in the modern economy. Au tor: Urs Storrer, Deputy Director of Zurich-based Brainforce AG
WHAT FACTORS INFLUENCE STAFF TURNOVER?
Whether an employee identifies with the employer can be seen, among other things, in the fluctuation rate. A high rate is always an alarm signal. Using the SFS Stadler Group as an example, the author Ursula Savary describes why the creation of coherent framework conditions is so important for successful companies.
Marketing
SHUFFLING THE CARDS RIGHT IN MARKETING
Department stores, chain stores, airlines are all using loyalty card systems to eln-act to changing customer needs. And with the breakthrough of EFT/POS, the importance of "plastic money" will increase dramatically. Author: J. Coleman
Sale
PROMOTE SALES WITH DEALER TRAINING
Many of the manufacturers' high sales expectations are fading away on the shelves of retailers. The old rule is confirmed: sold in is far from sold out. A contribution by Chr. Zach
SALES ASSISTANCE FROM THE DATABASE
Almost all information about who, how, where, what and when in sales is collected, stored and probably published at some point and somewhere. But when the need arises, the collection system usually outgrows most companies. Author: Chr. Zach
MAKING INNOVATIONS AND CONVERSIONS MORE BENEFICIAL
Practical experience shows that innovations and changes in the sales area are much more harmonious and beneficial if certain - actually self-evident - procedural principles are adhered to. Author: K.W. Schiele
SMC
FROM HARM THE SMARTEST BECOMES WISER
Economy
DATA PROTECTION, THE HOT IRON
A contribution by Peter Stössel, President of the SVD
