Get the German-language trade magazine "werbewoche" in m&k issue 3/1976 as a PDF download with the following table of contents:
About the cover
Export as a way out?
Dr. Mario Bonomo
from the company A. Bonomo's Erben AG provides clear information on how things stand in his company.
Dr. K. Andritzky
clarifies in which he sees approaches to recognizing the effect of advertising campaigns - in advance! - sees.
Marketing
Change in the importance of private consumption
What are rack jobbers?
Special construction
View into the construction industry
Construction crisis and marketing
Current problems in the building materials trade
Flexibility - a requirement of our time
Building materials industry in recession
Story: Ant. Bonomo's heirs AG
From a craft business to an industrial enterprise
The worm in the core
Near and Middle East Digest
Calendar of rest and holidays 1976
Mosaic
Sale
Selling in harder times
Polite persistence helps
SMC
SMC Communications
Communication
V - M tests advertisements: At the end of the series: Hanro
Approaches to anticipating the impact of advertising campaigns
Economy
Economy
Industries
Company
Rubrics
People
Culture
Books
Novelties
Problem of the month
Fairs and exhibitions
Courses and meetings
Conference notice
