Receive the German-language trade magazine "m&k" in the m&K issue 2/2019 as a PDF download with the following table of contents:
MARKETING
COST-CUTTING PRESSURE IN MARKETING
What marketing managers can do to counteract the red pen.
PACKAGING MARKETING
What makes a product a bestseller or at least a fast seller?
FUTURE OF THE PACKAGING INDUSTRY
Five packaging manufacturers have had their say and show what the packaging of the future will look like
MEDIA
WE CONTINUE TO FOCUS ON QUALITY
MK spoke with the CEO of the NZZ Media Group about responsibility and the future.
OPINION LEADERS
Print still plays a central role for opinion leaders.
ONE YEAR ON THE MARKET
CNN Money Switzerland CEO Christophe Rasch in an interview.
COMMUNICATION
PROMOTIONAL ITEMS AND THEIR BENEFITS
Give-aways are popular and remain in the possession of the recipient for a long time.
THE PURE LUXURY
To ensure that customer gifts do not disappear in a drawer, many Swiss companies rely on first-class products.
PERSONALIZED PROMOTIONAL ITEMS
This form of appreciation strengthens the bond with the customer.
CAREER
MBA TRAINING
Those who want to take on a higher management position soon can do the MBA.
HE DID IT, THE MBA
A tourism director tells us what the further education has brought him.
DESIGN MANAGEMENT
Design involves more than choosing a logo color or designing a website.
ASSOCIATION CONTRIBUTIONS
SWISS MARKETING
The new Managing Director Andreas Wild on a sharper profile and greater relevance.
SWISS FRANCHISE ASSOCIATION
The system protection after termination of the cooperation.
SWISS ADVERTISING ASSOCIATION
Advertisers have never been more challenged than they are today.
PROMOSWISS
Newsweek Switzerland is the showcase for suppliers to the advertising industry.
HEADLINES
Opinion
Meetingpoints
Source of supply index
Scene
Stefan Jüde, founder and owner of J packaging gmbh
