Receive the German-language trade magazine "m&k" in the m&k issue 2/2018 as a PDF download with the following table of contents:
MARKETING
CUSTOMER EXPERIENCE
The path to the customer must be paved with positive experiences.
MARKETING TROPHY
The "Oscar" of the Swiss marketing world will be awarded on March 6. MK presents the eight nominated campaigns.
IT'S THE DETAIL THAT COUNTS
The question of the most suitable promotional item as an advertising message is a big one.
COMMUNICATION
STATE OF THE ART
A pavilion in a class of its own wins Gold in Kazakhstan with Flower Power.
BETWEEN "SWISSNESS" AND CYBERSPACE
The federal trade fair industry is undergoing a process of great change.
SWISS SPONSORSHIP AWARD
An overview of all winners in the four categories and ... a surprise
MEDIA
PUBLISHING
Digital and Print: How to Reach Leaders and Top Leaders
CONNECTED & ADDRESSABLE TV
Will TV advertising become more interesting in combination with the Internet? MK asked.
DIGITAL
AFFILIATE MARKETING
From pure sales channel to brand carrier: industry experts give tips.
ONLINE ADVERTISING
How Google "Crome" cuts the juice from annoying ads.
D:PULSE 2018
The event is set to become the must-attend meeting place for digital brandeteers.
FOCUS PACKAGING
PACKAGING WITH A FUTURE
Today, packaging has to meet completely different requirements; MK shows which ones.
FRANC SHOCK & CHEAP COMPETITION
How do leading players in the packaging industry look to the uncertain future?
ONLINEDRUCK
Short runs, being fast and inexpensive, these are just some of the advantages.
ASSOCIATION CONTRIBUTIONS
Swiss Marketing
Swiss Franchise Association
Swiss Advertising Contractors Association
Promoswiss
Swiss Dialog Marketing Association
HEADLINES
Opinion
Meetingpoints
Source of supply index
Scene
Portrait
Schoscho Rufener, Rufener Events, MCH Global
