Receive the German-language trade magazine "m&k" in the m&k issue 2/2017 as a PDF download with the following table of contents:
Content Kings perfectly combine information and promotion When it comes to content marketing, Swiss companies are getting bolder. A selection of cases.
Content marketing needs stories behind the stories
Concrete support for SMEs in the digital world
Swiss Franchise Association
Swiss Advertising Contractors Association
TRADE SHOW MARKETING
A functioning market is crucial for exhibitors What makes a good trade fair venue? What services should it offer organizers and exhibitors? One-sided demands are out of place in this business.
TRADE FAIR MARKETING
How does a company get the perfect trade fair stand? If you want to make a splash at trade fairs, you need to be noticed. A trade fair stand should cause a stir.
SWISS SPONSORSHIP AWARD
Innovative, sustainable, targeted and with digital activation
Swiss Dialog Marketing Association
Modern production equipment & high degree of automation The Swiss packaging industry has been facing a stiff breeze for some years now.
Trends and innovations around packaging
Attractive packaging ideas for more sales at the POS
LABEL & PRINT
Gamification special area offers visitors new perspectives
Technical innovations for more value in packaging
High-quality appearance, combined with attention to detail
How Swiss leaders can be reached via media Which media do executives in Switzerland use? And how can they best be reached with advertising?
"20 Minuten" launches its own national Internet radio station "20 Minuten" launches an Internet radio where the user is interactively involved in the program and can rate songs.
EDUCATION YEAR 2017
New year, even more knowledge Continuing education remains the most important basic capital for professional success in the new year. An overview of new courses, programs and seminars.
Data use, combined with technology, becomes more important
More performance, more mobile and more affiliate
Storytelling - The key to content marketing
H2H: Human to Human