m&k issue 2/2017

Receive the German-language trade magazine "m&k" in the m&k issue 2/2017 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Content Kings perfectly combine information and promotion When it comes to content marketing, Swiss companies are getting bolder. A selection of cases. CONTENT MARKETING Content marketing needs stories behind the stories DIGITAL SUMMIT Concrete support for SMEs in the digital world ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association Swiss Advertising Contractors Association

COMMUNICATION

TRADE SHOW MARKETING A functioning market is crucial for exhibitors What makes a good trade fair venue? What services should it offer organizers and exhibitors? One-sided demands are out of place in this business. TRADE FAIR MARKETING How does a company get the perfect trade fair stand? If you want to make a splash at trade fairs, you need to be noticed. A trade fair stand should cause a stir. SWISS SPONSORSHIP AWARD Innovative, sustainable, targeted and with digital activation ASSOCIATION CONTRIBUTIONS Swiss Dialog Marketing Association

DOSSIER

PACKAGING INDUSTRY Modern production equipment & high degree of automation The Swiss packaging industry has been facing a stiff breeze for some years now. FACHMESSEN Trends and innovations around packaging PACKAGING INNOVATIONS Attractive packaging ideas for more sales at the POS LABEL & PRINT Gamification special area offers visitors new perspectives EMPACK Technical innovations for more value in packaging CONFECTIONERY PACKAGING High-quality appearance, combined with attention to detail

MEDIA

EXECUTIVES How Swiss leaders can be reached via media Which media do executives in Switzerland use? And how can they best be reached with advertising? RADIO "20 Minuten" launches its own national Internet radio station "20 Minuten" launches an Internet radio where the user is interactively involved in the program and can rate songs.

CAREER

EDUCATION YEAR 2017 New year, even more knowledge Continuing education remains the most important basic capital for professional success in the new year. An overview of new courses, programs and seminars.

DIGITAL

PERFORMANCE MARKETING Data use, combined with technology, becomes more important PERFORMANCE MARKETING More performance, more mobile and more affiliate STORYTELLING Storytelling - The key to content marketing CONTENT MARKETING H2H: Human to Human

HEADLINES

Opinion Source of supply index Scene Portrait

COVER

2/17 Cover photo: AxaWinterthur  
Category: Single issues

CHF 14.50