m&k issue 2/2016

MARKETING

TITLE STORY Pioneer for trade fairs and events TRADE SHOW MARKETING From information to full service for live communication SUISSE EMEX Fulminant start into the anniversary year SHOPPING CENTER FORUM Lead the Change ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association Swiss Advertising Contractors Association

COMMUNICATION

ADVERTISING ARTICLES 1, 2 ... and more functions Away from ballpoint pens, flashlights and the like to items that combine multiple functions. ADVERTISING ARTICLES Smartphones as an advertising medium Everyone has a smartphone, so the accessories for it are also popular promotional items. ADVERTISING ARTICLES Feelings of home: promotional items with a strong Swiss connection Made in Switzerland: Six traditional Swiss companies present their products. FAIR "Markeding Switzerland" shows diversity of haptic advertising The promotional products fair goes into the second round. Michael Mätzener reveals what visitors can look forward to this year. PROMOTIONAL PRODUCTS Clothes - for a uniform corporate identity Dressing employees has a positive effect. The trends and tips. FAIR The concept for Prolight & Sound The international trade fair of technologies and services relies on a new concept in 2016. ASSOCIATION CONTRIBUTIONS Communication Switzerland Swiss Dialog Marketing Association Sponsoring Switzerland

CAREER

OFFER NEWS News from the education market To keep up with the fast-paced market, providers must evolve. MBA After twelve years in the profession, master's knowledge is in demand If a certain level of know-how is available, further training at the top level is required.

MEDIA

TV SENDER Joiz gives itself a new concept for its anniversary The Joiz station is going "mobile first" and developing new shows. WOMEN'S MAGAZINES Hard fought How magazines for women sustain themselves in the marketplace.

DIGITAL

MOBILE PAYMENT "We do not see a displacement of CH solutions". Accarda AG also relies on mobile solutions in the area of customer cards. MOBILE PAYMENT Six solutions for mobile payment in comparison AFFILIATE MARKETING Increasing professionalization and budgets

HEADLINES

MK opinion picture Meeting Points Hotel of the month Sources of supply index Scene Portrait

COVER

2/16 Cover photo: MCH Group