m&k issue 2/2012

MARKETING

TITLE STORY Still to be discovered: the Einstein St.Gallen - Hotel Congress Spa There is still potential for development in the MICE sector in St.Gallen. Now Einstein AG is upgrading to improve the opportunities. MICE Meetings & Exhibitions as strategic management HOTELS Many hotel groups fish in the Swiss "MICE pond SUISSE EMEX Trade fairs as a tool for success: Ewa Ming in conversation ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association

ONLINE

SWISS ONLINE MARKETING "Further professionalization of online presences". Some organizers of the trade fair for digital marketing report on the current situation. ONLINE TREND E-mail marketing as an important factor for market cultivation ONLINE MARKETING That's where the action is: with e-mails to e-commerce success

COMMUNICATION

MICE The Meetingpoint exhibition center: pulsating from St.Gallen to Geneva A look at the exhibition center Switzerland shows some innovations. Investments have been made virtually everywhere. MICE LOCATIONS The seductive appeal of special event locations There is a wide range of locations in Switzerland. MICE Meeting in the sports stadium: emotions are guaranteed ASSOCIATION CONTRIBUTIONS Swiss advertising Swiss Dialog Marketing Association

MEDIA

CINEMAKING "With cinema advertising, the attention is extremely high" The digitization of cinema screens is opening up new perspectives. Cinecom CEO Cavaliere in conversation with MK. EXTERNAL ADVERTISING "It represents a milestone for the outdoor advertising industry" Interview with Swiss-PosterResearch CEO Felix H. Mende SUPER-WG H Several new newspapers at once plus a new radio program Things are on the move in the greater Basel region: New newspapers are coming onto the market. "TAGESWOCHE" The alternative in the upward trend Since its launch at the end of October, the new newspaper "TagesWoche" has been developing very well.

EDUCATION

SEMINARHOTELS Education and hospitality as an opportunity for hotel businesses Educational events away from the daily office routine are in demand. Specialized seminar hotels are exploiting the potential. FURTHER EDUCATION Education at the Paul Klee Center Apart from the seminar hotel industry, other institutions are also involved in the market for further education, such as the Zentrum Paul Klee. NEWS New GDI study and news from the companies Study of service culture and tour of a panoramic yacht SCENE 25 years of Publicom and the ADC award winners at the festival Publicom celebrates the anniversary with artist Litscher.

HEADLINES

Portrait Meeting Points Hotel of the month Source of supply index Scene

COVER

2/12 Cover photo: clicdesign ag, Bern