m&k issue 2/2011

Receive the German-language trade magazine "werbewoche" in the m&k issue 2/2011 as a PDF download with the following table of contents:


TITLE STORY Renaissance Zurich Tower: new style icon in Zurich West From summer 2011, the Renaissance Zurich Tower Hotel will welcome its guests in the spectacular Mobimo Tower in Zurich West. MARKETING Concentrated power for seminars GFM 21st GfM Trend Conference MICE/LIVE COMMUNICATION The crisis seems to be averted ASSOCIATION CONTRIBUTIONS Swiss Marketing (SMC) callnet.ch Swiss Franchise Association


INTERVIEW More ROI: behavioral email campaigns on trend E-MAIL MARKETING The underestimated potential of transaction mails EVENTS & CONFERENCES MICE Services Online Check STORYTELLING The art of storytelling


Portrait  Meeting Points  Hotel of the month  Source of supply index  Scene


2/11 Cover photo: clicdesign ag, Bern    
Category: Single issues

CHF 14.50