m&k Ausgabe 2/2010 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in the m&k issue 2/2010 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Innovative partners in the digital marketing world With the trend towards personalized marketing, today Xerox offers marketing and print service providers the opportunity to succeed in the market with creative solutions. STRATEGY Trend: from marketing mix to strategy mix SUISSEEMEX 2010 The networked marketing competence as a motto TOP CONVENTION CENTER Service and flexibility ASSOCIATION CONTRIBUTIONS Swiss Franchise Association SMC Swiss Marketing

ONLINE

E-MAIL MARKETING Current trends in the email marketing scene Where does Switzerland stand in e-mail marketing? Interview with a top expert in the industry. PORTAL The most important job portals in Switzerland The Swiss job market has shifted primarily to the Internet in recent years. Topplayer and the industry trends.

COMMUNICATION

STATE OF THE ART Basler Versicherungen relies on advertising impactg Advertising impact controlling that is integrated into the production process from the outset is therefore efficient, fast and inexpensive. MEASUREMENT & COMMUNICATION Agencies for live communication change the trade fair construction CONGRESS Conventions are also important for trade fair companies What trends can be identified in trade show venues? ASSOCIATION CONTRIBUTIONS Swiss Direct Marketing Association Swiss advertising

MEDIA

INTERVIEW "Internet usage will shift heavily to mobile" Stephan Obwegeser, CEO of Räber Information Management GmbH, operator of search.ch, on future prospects for search.ch, the entire online industry and mobile devices. MAGAZINES AND ONLINE Still few perspectives on Internet commercialization The media groups have ideas about commercializing the Internet. How they intend to implement them remains unclear. SUNDAY PRESS The Sunday press is suffering particularly from the current crisis With high journalistic quality and a good price/performance ratio for advertisements, the publishing managers are hoping for a rapid recovery.

EDUCATION

SEMINARHOTELS What makes a perfect seminar hotel? Out-of-town meetings are the trend. Located in the city center or on a mountain peak, modern and straightforward or traditional and rustic - the perfect seminar hotel can be many things. But it must meet the customer's needs as optimally as possible. E-LEARNING Continuing education live or on-demand Sharing knowledge online is becoming increasingly important for international companies: How digital learning can make a productive contribution to economic value creation. EXAMINATIONS Fit for the exam? Here you can test it!