m&k Ausgabe 2/2009 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in the m&k issue 2/2009 as a PDF download with the following table of contents:

MARKETING

TITLE STORY The versatile partner in lifecycle management With five competence centers and its full-service concept, the Trendcommerce Group covers the entire spectrum of cross-media dialog marketing.

CONGRESS LOCATIONS Continued confidence in Switzerland as a congress location

PARADIGM SHIFT Marketing managers: Tight budgets, higher demands TRADE Cooperation as a new path? ASSOCIATION CONTRIBUTIONS Swiss Franchise Association SMC Swiss Marketing

ONLINE

DIGITAL New platform for digital marketing: positive signs CUSTOMER FEEDBACK Smoodle.ch - Combining customer feedback and marketing PERMISSION MARKETING Sophisticated strategy important E-MAIL MARKETING Marketing success by e-mail - also for SMEs!

COMMUNICATION

STATE OF THE ART Lyreco Switzerland: 70 percent of orders via the Internet ADVERTISING Advertising in the mountains meets a consumer clientele TRADE FAIR COMMUNICATION Trade fair companies offer more than just stand space FAIR CONSTRUCTION Exhibition stand construction: Live Communication ASSOCIATION CONTRIBUTIONS Swiss Direct Marketing Association Swiss advertising CallNet.ch

MEDIA

INTERVIEW "Offering service packages with a media network" Ratna Irzan, Publishing Director of the "Health Unit" at Ringier in an M&K interview on the users of the media network and the online plans. MEDIA MARKETING Advertising client on the question "Direct or via an intermediary? POPULAR MAGAZINES More online services Advertisers want to know more about readers and the impact of advertising. Two publishing house representatives explain what is possible today. ASSOCIATION CONTRIBUTION Swiss Association of Advertisers

EDUCATION

LEADERSHIP RFAGES Further training - even more so in times of crisis! 72 Marketing courses remain popular with professionals, even if they often have to bear the costs themselves. While companies tend to cut back on further training for their staff, course providers have so far only seen a drop in demand in isolated cases. This is confirmed by a survey of various specialized training institutes. INTERVIEW 100 days of "graduate marketing manager HF" at SIB and SAWI The Marketing Manager HF course prepares participants for a wide range of management and leadership roles. An assessment after 100 days by SIB Director Peter Petrin.