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m&k issue 2/1996

Receive the German-language trade magazine "werbewoche" in the m&k issue 2/1996 as a PDF download with the following table of contents:

[marketing]

SME Smartie & Rauhbein ■ Luzi Rageth TREND RESEARCH Holistisches Frühwarnsystem • Rolf Zimmermann MARKET RESEARCH In eigener Sache • RolfB. Schach

[communication]

VIEWS Umstrittene Liberalisierung • Christian Stärkle, Peter Fischer ADVERTISING Aus für Tabakwerbeverbote? • Othmar Baeriswyl PRAXIS Schnelle Plakate ■ Lahor Jakrlin AUSLANDSTUDIUM Teamorientiert und praxisnah • Marielouise Gressly

[Specials.]

AUS-UND WEITERBILDUNG Öfter zweifeln, seltener irren ■ Jean-Paul Thommen Im Westen nichts Neues ■ Rolf Hamann MBA: in house oder on campus? • Helmut Schweiger Volles «Eintauchen» gefragt ■ Robert Hasenböhler

[scene]

Blattkritik Good news only News aus aller Welt Industry mirror Tourism Exclusive interview Arina Kowner Association Forum SPRG SW SMC/SMS New books Cyberworld

[headings]

Quote Active Agenda Meeting Points Sources of supply register Imprint/Preview Closing point
Category: Single issues

CHF 14.50

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