Receive the German-language trade magazine "werbewoche" in the m&k issue 2/1991 as a PDF download with the following table of contents:
Current: Training / Education
QUO VADIS AAANAGEMENT AND SALES TRAINING?
The contribution of the team Heidi Zöllig/Bruno Catellani would like to offer the readers some reflections of practitioners, which should help to gain more insight in the education system and to set priorities in education.
PARTICIPANT-ORIENTED SUCCESS CONTROL INSTEAD OF SELECTIVE SUCCESS CONTROL
Author Toni A. Bucher uses his own findings in personality training to define the key factors for long-term learning success.
SALES COMPETENCE IS MEASURABLE
It is true that there are already various methods for measuring performance. Nevertheless, it is difficult to assess performance objectively. Contribution by Hanne lore Mautes.
SUCCESSFUL SELLERS LOOK DEEPER
Increasingly interchangeable products and customers who are becoming much more demanding are making greater demands on sales staff than ever before. Author: Hartmut Volk.
HASSLE-FREE OPERATION WITH THE PC
The arrival of the laptop at AttacheGase opens up the possibility for the manager to use the often long waiting times for keeping various projects up to date. This also includes the management of the entire "personnel management" and qualification. Contribution by Dr. U. V. Solis.
NLP - A PATH TO EFFECTIVE COMMUNICATION
Neurolinguistic programming is the magic word that makes good salespeople even better. Thanks to NLP, salespeople trained in this way can see into the heart of their counterparts during sales talks. Article by Martin Ochsner and jürg Heller.
SWISS HOTELS IN STRUCTURAL CHANGE
Christian Zach discusses a market analysis of the Swiss hotel industry.
Negotiations of all kinds are taking up more and more of our working time. But the ability to conduct negotiations properly is not increasing at the same rate. Article by Manfred Helfrecht.
The necessary management instruments must be derived from the financial and accounting system of a company so that an effective control apparatus can be established. Author Dr. W. Hürlimann.
DESTRUCTURED ORGANIZATIONAL UNITS CAUSE GREAT DAMAGE
Until now, little attention has been paid to a side effect of all leadership practices: the destructuring of organizational units through misunderstood leadership claims. Contribution by Dr. G. Hönggi.
NEW BALANCES IN THE PR CONSULTANT/MEDIA COLLABORATION
Even if many media professionals do not like to hear this: Without the cooperation of PR consultants, editorial offices can only insufficiently fulfill their information mandate. Author: XA. Zenhöusern.
SCANNER USE IN THE CROSSFIRE OF THE INDUSTRIES
Author Heinz Heiner writes about new developments in the scanner scene.
EXTERNAL ADVERTISEMENT (Author Raymond Lüdi)AWAKENING AND DEVELOPMENT OF THE EASTCONNECTION-CLUB LOOKING FOR MEMBERS