m&k issue 2/1991

Receive the German-language trade magazine "werbewoche" in the m&k issue 2/1991 as a PDF download with the following table of contents:

Current: Training / Education

QUO VADIS AAANAGEMENT AND SALES TRAINING? The contribution of the team Heidi Zöllig/Bruno Catellani would like to offer the readers some reflections of practitioners, which should help to gain more insight in the education system and to set priorities in education. PARTICIPANT-ORIENTED SUCCESS CONTROL INSTEAD OF SELECTIVE SUCCESS CONTROL Author Toni A. Bucher uses his own findings in personality training to define the key factors for long-term learning success. SALES COMPETENCE IS MEASURABLE It is true that there are already various methods for measuring performance. Nevertheless, it is difficult to assess performance objectively. Contribution by Hanne lore Mautes. SUCCESSFUL SELLERS LOOK DEEPER Increasingly interchangeable products and customers who are becoming much more demanding are making greater demands on sales staff than ever before. Author: Hartmut Volk. HASSLE-FREE OPERATION WITH THE PC The arrival of the laptop at AttacheGase opens up the possibility for the manager to use the often long waiting times for keeping various projects up to date. This also includes the management of the entire "personnel management" and qualification. Contribution by Dr. U. V. Solis. NLP - A PATH TO EFFECTIVE COMMUNICATION Neurolinguistic programming is the magic word that makes good salespeople even better. Thanks to NLP, salespeople trained in this way can see into the heart of their counterparts during sales talks. Article by Martin Ochsner and jürg Heller.

Meetingpoints Switzerland

Conference hotels

Seminorkoiender

Marketing

SWISS HOTELS IN STRUCTURAL CHANGE Christian Zach discusses a market analysis of the Swiss hotel industry.

Sale

NEGOTIATE SUCCESSFULLY Negotiations of all kinds are taking up more and more of our working time. But the ability to conduct negotiations properly is not increasing at the same rate. Article by Manfred Helfrecht.

Leadership

FINANCIAL MANAGEMENT The necessary management instruments must be derived from the financial and accounting system of a company so that an effective control apparatus can be established. Author Dr. W. Hürlimann.

Management

DESTRUCTURED ORGANIZATIONAL UNITS CAUSE GREAT DAMAGE Until now, little attention has been paid to a side effect of all leadership practices: the destructuring of organizational units through misunderstood leadership claims. Contribution by Dr. G. Hönggi.

Communication

NEW BALANCES IN THE PR CONSULTANT/MEDIA COLLABORATION Even if many media professionals do not like to hear this: Without the cooperation of PR consultants, editorial offices can only insufficiently fulfill their information mandate. Author: XA. Zenhöusern.

Automation

SCANNER USE IN THE CROSSFIRE OF THE INDUSTRIES Author Heinz Heiner writes about new developments in the scanner scene.

Media Extra

EXTERNAL ADVERTISEMENT (Author Raymond Lüdi) AWAKENING AND DEVELOPMENT OF THE EAST CONNECTION-CLUB LOOKING FOR MEMBERS

Rubrics

EDITORIAL BOOKER NOVITES PREVIEW

Reference source register

GREEN PAGES
Category: Single issues

CHF 14.50