m&k issue 12/2016

Receive the German-language trade magazine "m&k" in the m&k issue 12/2016 as a PDF download with the following table of contents:


BEST OF CONTENT MARKETING Content is gold and has a measurable impact MK presents the three gold winners of the BCM Award 2016 and shows their strengths TRENDUMFRAGE "Stakeholders seek dialogue" Three experts give their views on the most important trends in corporate publishing. CORPORATE COMMUNICATION Corporate Newsroom: Future or Temporary Trend? Which Swiss companies rely on corporate newsrooms and where the advantages lie. BUSINESS STATIONERY Conveying quality through value print How business stationery and sales documents leave a lasting impression. PAPER Using paper to convey values in a tangible and sustainable way Special papers convey messages to recipients that stick. COUVERTS The letter as something special Envelope manufacturers develop innovative offerings to satisfy their customers. AGENCY "We get to the heart of message, design and realization." In an interview, Joëlle LoosNeidhart explains the new positioning of Neidhart+Schön. EXCELLENCE Digitization and printed matter a contradiction? Printed products are anything but a discontinued model - despite digitization.


MOBILE ADVERTISING The battle for attention in mobile advertising Specialists reveal what successful advertising via smartphone and tablet should look like. MOBILE PAYMENT "Twint digitizes the entire wallet". Twint CEO Thierry Kneissler talks about the payment service's future plans. APPS A smart app as the heart and intelligence of a home The app "SARAH" can be used to control various devices in a house. MOBILE COMMERCE Shopping via smartphone is booming Experts reveal what the perfect online store should look like on the go. AUGMENTED REALITY New opportunities along the entire customer journey Extending reality via mobile devices creates opportunities for marketing. CUSTOMER CONNECTION Added value in exchange for data: How the customer becomes predictable With the right use of customer data and the appropriate software, a lot is possible. REFERRAL MARKETING "The consumer is often covered up with unnecessary advertising" Roberto D'Elia talks about Sobu's new positioning.


ASSOCIATION CONTRIBUTIONS Swiss Marketing  Swiss Advertising Client Association Swiss Dialog Marketing Association Swiss Sponsoring Swiss Franchise Association Communication Switzerland


Opinion Campaign Meeting Points Hotel of the month Sources of supply index Scene


12/16 Cover photo: clicdesign ag, Bern
Category: Single issues

CHF 14.50