m&k issue 12/1996

[Marketing]

Interview Rough wind at your back ■ Jaromir Löffler CAPITAL GOODS Mailing or telemarketing? ■ Holger Haedrkh MARKET RESEARCH A new culture of the elderly ■ Rainer Kupper TELEMARKETING Efficient full service ■ Daniel Schenk Maturity certificate ■ Jaromir Löffler CALL CENTERS Quantum leap in customer relations ■ Paul E. Dobler

[Communication]

OWN Who wears the most broken heels? - Veronica Gurzeler LARGE FORMATS Big, bigger, biggest ■ Ruedi Ulmann RISTRUTTRAZIONE La ristrutturazione interna ■ Luigi Bernasconi

[Specials.]

LOBBYING To lobby or not to lobby ■ Daniel C. Rohr INVESTOR RELATIONS Investor Relations in Growth ■ Emanuela Boller PR TRAINING University-ready ■ Dr. Christian König BPRA Jubilee dances in the Nölliturm

[Scene.]

More power in sales Media Association SW SPRG SMS/SMC Job exchange

[Headings]

Quote Hotel of the month Meeting Points Sources of supply register Agenda Imprint/Preview