Receive the German-language trade magazine "werbewoche" in the m&k issue 12/1976 as a PDF download with the following table of contents:
Sale
Small customer typology
Skillfully rebutting objections
Sales, slightly nostalgic; de Trückli-Chrömer
Note for sales managers: The criticism conversation
Leadership in sales
Customer complaints:
10-point program
Public Relations
PR - no secrets!
Management
The right man in the right place
Marketing
Falke: Marketing success in difficult markets
German Marketing Day
Story
Audio image show: The underestimated medium
Economy
Economy
Industries
Company
Rubrics
Novelties
People
Culture
Books
Problem of the month
Readers' questions
Practice
Courses and conferences
Fairs and exhibitions
Conference reviews
News from advertisers
Car
About the cover
In memory of the salesman Noldi Heierli. A report about the past in Appenzellerland.
