m&k issue 11/2022

• At the Crossroads: Former Ambassador Wolfgang Ischinger on War, Peace and Tomorrow's World.
• Doing good via letters? Autumn and winter are high times for NGOs: They rely on letters to acquire donations.
• Deloitte: "Daring more agency" Deloitte is entering the agency business with the creative consultancy ACNE. Why?
• New knowledge for a new year: advanced training helps to refocus in crises. We present some highlights.

Communication

• Crisis ad infinitum? First lockdown, then energy crisis: This is how the DOOH industry is fighting for its business.
• Communicative tightrope walk: Publicis CEO Alexander Haldemann on the balance between fire and fireworks.
• The birth of a brand: How ABB and MetaDesign implemented the genesis of Accelleron.
• A simple office printer as a gateway for malware and Trojans? Yes, that's possible!

Creativity

• "We stay the course": Moody's urges caution, but Martin Sorrell drives S4Capital forward. Interview.

Media

• The State of the Union: Bestselling author, radio pioneer, USA explainer: Kurt Andersen in exclusive conversation.
• There's something for your ears: Radio seems to be losing importance as a medium - but this impression is deceptive.

Friends

• Swiss Marketing: A visit to the next generation of the industry - and to the Basel club president.
• SWA: LinkedIn: How to understand the "latecomer" to social networking.
• Swiss Distribution: To retain franchisees, companies need to speak their language.
• Swissfilm Association: The "Edi." Award has been around for more than two decades - and it is becoming increasingly important.

Rubrics

• Meetingpoints
• Imprint