m&k issue 11/2016

Receive the German-language trade magazine "m&k" in the m&k issue 11/2016 as a PDF download with the following table of contents:


TITLE STORY A brand to sink your teeth into: The freshness behind Hiltl's logo In 2014, the Hiltl undertook a brand change. The changes and the conclusion after two years. REBRANDING At the core of every strong brand is a distinct passion Interview with brand expert René Allemann ASSOCIATION CONTRIBUTIONS Swiss Advertising Client Association Swiss Marketing Swiss Franchise Association


E-LOGISTICS Same Day Delivery and Drones as Logistics Trends Today's technological innovations open up new possibilities for online store logistics. The decisive factors. BRANDING The next provider is just a click away Implementing your brand optimally on a website is essential today. How do experts reveal


STATE OF THE ART 360 degrees around the children's village In its campaign, the Pestalozzi Children's Village relied on virtual reality - the film made big waves with the public. INFORMATION & INTERACTION The screen is not a substitute for a poster or notice board DIGITAL SIGNAGE Increased demand for high-quality products DIGITAL OUT OF HOME Advertising as entertainment for people in waiting situations PT ADVERTISEMENT More advertising power ASSOCIATION CONTRIBUTIONS Swiss advertising


PROMOTIONAL DISPLAYS Theme promotions for a creative customer approach How successful seasonal promotional displays can drive targeted sales. SEASONAL PACKAGING Leveraging desire for festivities: Pack brands seasonally LABELS How original packaging can send seasonal signals


Q-AWARD Successful fight against theArmada impresses the jury The winner of this year's Q Award stands out for outstanding publishing performance. How an Association Magazine Sustains Itself. WERBEMARKT Customers increasingly want to occupy digital channels Tamedia has been coming up with a new advertising market concept since mid-November. Marcel Kohler, designated head, in an interview on Tamedia's plans. OUTDOOR ADVERTISING Precise knowledge of contacts thanks to new advertising SPR+ and MobiNat have launched a new currency for Out of Home Media. This enables poster contacts to be recorded even more accurately.


EVENT MARKETING The story makes the event CONTENT MARKETING Corporate storytellingwho should care?


Opinion Meeting Points Hotel of the month Sources of supply index Scene Portrait


11/16 Cover photo: Almost Famous GmbH  
Category: Single issues

CHF 14.50