Receive the German-language trade magazine "m&k" in the m&k issue 11/2016 as a PDF download with the following table of contents:
MARKETING
TITLE STORY
A brand to sink your teeth into: The freshness behind Hiltl's logo In 2014, the Hiltl undertook a brand change. The changes and the conclusion after two years.
REBRANDING
At the core of every strong brand is a distinct passion Interview with brand expert René Allemann
ASSOCIATION CONTRIBUTIONS
Swiss Advertising Client Association
Swiss Marketing
Swiss Franchise Association
DIGITAL
E-LOGISTICS
Same Day Delivery and Drones as Logistics Trends Today's technological innovations open up new possibilities for online store logistics. The decisive factors.
BRANDING
The next provider is just a click away Implementing your brand optimally on a website is essential today. How do experts reveal
COMMUNICATION
STATE OF THE ART
360 degrees around the children's village In its campaign, the Pestalozzi Children's Village relied on virtual reality - the film made big waves with the public.
INFORMATION & INTERACTION
The screen is not a substitute for a poster or notice board
DIGITAL SIGNAGE
Increased demand for high-quality products
DIGITAL OUT OF HOME
Advertising as entertainment for people in waiting situations
PT ADVERTISEMENT
More advertising power
ASSOCIATION CONTRIBUTIONS
Swiss advertising
DOSSIER
PROMOTIONAL DISPLAYS
Theme promotions for a creative customer approach How successful seasonal promotional displays can drive targeted sales.
SEASONAL PACKAGING
Leveraging desire for festivities: Pack brands seasonally
LABELS
How original packaging can send seasonal signals
MEDIA
Q-AWARD
Successful fight against theArmada impresses the jury The winner of this year's Q Award stands out for outstanding publishing performance. How an Association Magazine Sustains Itself.
WERBEMARKT
Customers increasingly want to occupy digital channels Tamedia has been coming up with a new advertising market concept since mid-November. Marcel Kohler, designated head, in an interview on Tamedia's plans.
OUTDOOR ADVERTISING
Precise knowledge of contacts thanks to new advertising SPR+ and MobiNat have launched a new currency for Out of Home Media. This enables poster contacts to be recorded even more accurately.
CAREER
EVENT MARKETING
The story makes the event
CONTENT MARKETING
Corporate storytellingwho should care?
HEADLINES
Opinion
Meeting Points
Hotel of the month
Sources of supply index
Scene
Portrait
