Receive the German-language trade magazine "werbewoche" in the m&k issue 11/2013 as a PDF download with the following table of contents:
MARKETING
FRANCHIWSING
The franchisor lets the customers do the talking in marketing For ParaMediForm AG, role models are important, which is why it lets customers speak for its marketing measures.
INTERVIEW
"Demand for South America and Japan has increased". Managing Director Alain Lamy of Publicitas International on foreign media campaigns.
EXPORT MARKETING
Presence at foreign trade fairs with "Swiss Pavilions For companies that want to carry out marketing activities in foreign markets.
ASSOCIATION CONTRIBUTIONS
Swiss Marketing
DIGITAL
E-COMMERCE LOGISTICS
In online retailing, the POS extends to the receipt of parcels
E-COMMERCE-PAGES
Attention is the new lead currency today
ONLINE BRANDING
But please with consistency! Many companies are active online, but activities are still too little coordinated and built up without a strategy.
COMMUNICATION
DIGITAL SIGNAGE
Companies want simple and flexible solutions More and more companies are turning to digital signage to engage their target audience.
DIGITAL OUT OF HOME
What moves attracts attention
DIGITAL SIGNAGE
Info steles for outdoor use
OUT OF HOME
Six "other" solutions for outdoor advertising
ASSOCIATION CONTRIBUTIONS
Swiss advertisingCallnet.ch
MEDIA
PLACES
The only reach medium The classic paper poster still has its importance in outdoor advertising. The advertising form scores with a good price-performance ratio.
CINEMA REACH
Battle for cinema market share With the German WerbeWeischer, a new cinema marketer is active alongside Publicitas Cinecom. MACH Cinema 2013 shows the market shares.
ASSOCIATION CONTRIBUTIONS
Swiss Advertising Client Association Roland Ehrler has been director at SWA for a year. In this interview, he takes stock and looks to the future.
EDUCATION
TRAINING YEAR 2014
Knowledge is a debt to be collected Marketers have to meet the demands in 2014 as well. A selection of new courses.
COMMUNICATION
"I would have liked to have this success HWZ Director Cyril Meier explains what has changed in recent years.
HWZ-ARENA
Modern communication also means relinquishing control Experts discuss as part of the HWZ anniversary.
DUAL EDUCATION
Marketing managers impress with more practical relevance
SPORT MARKETING
Professionalization in sports marketing progresses
HEADLINES
Portrait Meeting Points Hotel of the month Source of supply index Scene
