m&k issue 11/2011

Receive the German-language trade magazine "werbewoche" in the m&k issue 11/2011 as a PDF download with the following table of contents:


TITLE STORY Umbrella brand as a national claim with individual identification The Association of Swiss Cantonal Banks has united 24 economically independent financial institutions under one umbrella brand. HEALTH INSURANCE FUNDS Health insurance companies "lack" customer loyalty CONSUMER TRENDS Retail: consumers' purchasing behavior is changing TRADE RADAR Cooperation between industry and trade: a long road ahead ASSOCIATION CONTRIBUTIONS SMC Swiss Marketing 25 Swiss Franchise Association


IAB SWITZERLAND Generic marketing and standards Two prizes were awarded by the IAB at the Digital Marketing Day in Zurich. TOP-LEVEL DOMAINS Why just be a tenant online? Off to digital home ownership BRANDING ON THE WEB Online branding is also subject to brand management


STATE OF THE ART A film journey through time against the urban sprawl of a canton The "Zeitraum Aargau" web project documents the canton's spatial planning development over more than a century. DIGITAL COMMUNICATION The digital signage market continues to move The digital signage market is growing up, moving on its own and splitting up. INTERVIEW Interview with Guido Stillhard, CEO John Lay Solutions AG ASSOCIATION CONTRIBUTIONS Swiss Advertising Swiss Direct Marketing Association


ANNIVERSARY "We are No. 1 and in the people business and with stars" Thomas Passen, Head of Marketing at Ringier, gave an interview to mark the 100th anniversary of "Schweizer Illustrierte". OUTDOOR ADVERTISING Poster advertising is becoming increasingly digital and multimedia-based APG and Clear Channel determine the out-of-home media market. TRANSPORTATION ADVERTISING When advertising moves successfully, public transport is often involved Advertising in and around public transport has an emotional and successful effect. SUPER-WG K Still strong print presence in the Ticino economic region The Super-WG K in southern Switzerland after the market entry of "20 minuti".


ONLINE MARKETING "Traditional marketing communication will not disappear.t" Claudia Meier-Biedermann from the FHNW explains the new Master Online Marketing Management course in an interview EDUCATIONAL TREND There is movement, especially in the online sector In general, increased demand for online marketing and social media is expected. INQUIRED "Both companies and employees benefit" Michael Broglin from SAWI reports on educational trends. MAS IN CRM MAS CRM course starts for the 10th time in 2012 The ZHAW School of Management and Law celebrates its anniversary.


Customer service  Customer dialog  Basic education


11/11 Cover photo: clicdesign ag, Bern
Category: Single issues

CHF 14.50