Receive the German-language trade magazine "werbewoche" in the m&k issue 11/2009 as a PDF download with the following table of contents:
MARKETING
TITLE STORY
The decisive quantum more in the market Feintool, the global market leader in fineblanking processes and partner for automated assembly systems, wants to defy the crisis.
PERFORMANCE
Touchpoints: Using efficiency reserves successfully and sustainably
AWARD
The award for best practice in location marketing
DIALOG MARKETING
Crisis equals opportunity?
ASSOCIATION CONTRIBUTIONS
Swiss Franchise AssociationSMC Swiss Marketing
ONLINE
MOBILE
Mobile marketing: still unrecognized opportunities Advertising revenues for mobile marketing are still modest. Will this change?
TREND
Interactive brochure thanks to new Internet presence
PORTAL
When even the Christ Child orders presents online
COMMUNICATION
STATE OF THE ART
LAAX: Strong brand thanks to integrated communication The Flims-Laax-Falera vacation region has a two-brand strategy. The "LAAX" brand stands for winter. The Weisse Arena Gruppe, which operates and markets LAAX, has introduced a successful communication concept for the winter brand.
OUT OF HOME
Diligently courted shoppers and travelers
PRESENTATION TECHNOLOGY
Holographic communication: surprise guaranteed
ASSOCIATION CONTRIBUTIONS
Swiss Direct Marketing AssociationSwiss advertising
MEDIA
MEDIA MARKET TICINO
"The most important players are the three daily newspapers" Fabio Balmelli, Director of Publicitas Ticino, on the three Ticino daily newspapers and the "TreTopTicino" advertising combination.
OUTDOOR ADVERTISING
New offers for an even more attractive poster country The advertising slump caused by the recession has not stopped at poster advertising. The result is more attractive prices and new, interesting offers.
RELAUNCH BERNESE MODEL
"Berner Zeitung" and "Bund" repositioned
ASSOCIATION CONTRIBUTION
Swiss Association of Advertisers
EDUCATION
INTERVIEW
"Fit for the next career step"
MK CONGRATULATES
Federally certified sales and marketing managers
PERSPECTIVE
Positive outlook in the education market 80 Most providers of further training in the disciplines of marketing and communication are in no mood for a crisis. The courses and seminars are in high demand and some are even fully booked early. This is unlikely to change in 2010. An outlook on new offers.
TRAINING
Latest development: Courses against the crisis
FOCUS
Conctactcenter
Interview with Daniel Heller, Head of Managed Services, PIDAS AG
Callnet.ch
Successful swiss contact day
