m&k issue 11-12/2021

• Rock it like David! Rod founder David Schärer is "Advertiser of the Year". A tribute.
• From here on up: The new "Swiss" brandeteers Caroline Drischel and Stefan Vasic in conversation.
• To new horizons: These marketing trends are coming our way in 2022.
• The worst of times, the best of times: In the middle of the pandemic, the HWZ launched a new EMBA. How did that go?
• It's now or never! B2B commerce is going digital. If you miss out, you lose business.

Communication

• The fragrance of success: The Francis Kurkdjian perfume label is a global success. What is the secret?
• The pressure is increasing: The print industry is getting tougher and tougher - companies are countering with innovation.
• An expensive pleasure: Paper and aluminum prices are rising: What this means for end customers.
• Here's to the next ten years! Webrepublic and Migros on joint success for a decade.

Creativity

• Master of all classes: Heiner Lauterbach on creativity, inspiration and calls from the "Bild" newspaper.
• Roots and wings: A personal portrait of agency head Doris Bühler.
• Where the "Sirs" and "Marys" live: Behind the scenes of a trend agency.

Media

• What a year! Was 2021 an annus horribilis for the Swiss media - or were there also good things?

Expodata

• Hour of rebirth: The live industry is slowly reporting back and asking: When will we meet again?
• Everything back to square one: Many locations have used the pandemic break for renovations. An overview.

Friends

• Association contributions: News from the control centers of our partners.

Rubrics

• Good marketing needs shitstorms: The monthly column by GDW founder Tijen Onaran.
• The future ambassador: Jörg Eugster takes a look at the year 2050.
• Column from Wenzel: tbwa creative Manuel Wenzel on the "old" in "diversity".